4th October 2005
Imagination Technologies Debuts Silicon-Based Mobile TV Reciever IP Platform at ARM Dev Con 2005
Santa Clara, USA, October 4th 2005: Imagination Technologies, a leader in system-on-chip intellectual property (SoC IP), will be demonstrating a market-leading silicon based reference platform for mobile TV at the ARM Developers' Conference, 4-6 Oct, Santa Clara Conference Center (Stand 608).
Mobile digital TV technologies such as T-DMB and DVB-H enable phone handsets to receive TV and video broadcasts. Imagination Technologies' IP is unique in enabling multiple Mobile TV reception standards from a single device.Imagination Technologies Mobile TV technology is:
- Already deployed in devices in Korea
- Multi-standard, enabling devices that allow multiple standard support in the same country and can roam between countries with different standards
- Highly-integrated, delivering full baseband receiver functionality
- Low power consumption multi-standard capability at no power penalty compared to competing solutions
Imagination has announced the immediate availability of the Vigo IP platform supporting multiple Mobile TV standards.
Vigo is a licensable demodulation platform for Mobile TV with multi-standard support for DVB-H and T-DMB. With low system power requirements Vigo provides the foundation of a highly-integrated mobile TV solution, reducing cost, design risk and time-to-market.
Imagination Technologies has already proven the capabilities of its market-leading technologies for digital radio and television and is now offering solutions for Mobile TV standards. Combining DVB-H and T-DMB in a single platform is the logical step, allowing manufacturers to target a world market and end users to roam internationally. Imagination expects high-quality mobile video to become as much a part of daily life as mobile audio and communications are today. A second platform, including ISDB-Tss as well as DVB-H and T-DMB, is in development and slated for availability early next year.
Crown Castle, the world's largest independent owner and operator of wireless infrastructure has already begun DVB-H infrastructure trials in the USA. It is highly probably that the U.S. will be the first nation with digital mobile TV broadcasting based on DVB-H.
Says David McBrien, VP business development, Imagination Technologies: "Consumers will increasingly use mobile devices to access live entertainment and information. However, video takes ten times as much bandwidth as voice so current networks can't support high-quality multimedia and information delivery in a cost effective way. Broadcast standards like DVB-H and DMB will open this significant opportunity for exploitation."
Imagination Technologies' IP for T-DMB Mobile TV is already integrated into products in Korea. Additionally it has been used in receivers during European DMB test-broadcasts in Berlin and Amsterdam in 2005. T-DMB has been approved by ETSI (the European Telecommunications Standards Institute). In 2006, DMB will be used to deliver live coverage of FIFA 2006 in Germany.
Continues McBrien: "We've already licensed both DMB and DVB-H technologies to silicon producers and our IP is robust, proven in the field, and ready for integration. We offer individual Ips for baseband and video or SoC platforms, which include both those elements and a multi-threaded processor, and effectively reduce integration times and verification risk."
Built around the UCC Mobile (Universal Communications Coprocessor) signal processor, which provides PHY layer demodulation, the Vigo platform also integrates hardware to support the DVB-H Link Layer and an MTX™ embedded controller for system housekeeping.
For more information on the Vigo Mobile TV IP platform and complementary IP from Imagination Technologies, including the range of PowerVR video cores, visit:www.imgtec.com.
About Imagination Technologies
Imagination Technologies Group plc a leader in SoC IP develops, licenses and supplies market-leading graphics, video and display cores, real-time multi-threaded DSP/RISC processors and communication and broadcast technologies for the mobile, consumer, automotive and PC markets. It supplies licensable IP (Intellectual Property) supported by advanced development tools to leading semiconductor and consumer electronics companies worldwide. Imagination Technologies Group plc has its corporate headquarters in the United Kingdom and is publicly traded on the London Stock Exchange (FTSE:IMG). See: www.imgtec.com.