26 May 2009

PURE Radios use Much Less Energy than a Low Energy Light Bulb

London, UK 26th May 2009: PURE, the world's leading DAB digital radio manufacturer today announces that its 'Energy Saving Recommended' radios use less energy than an energy saving light bulb.

According to the Energy Saving Trust, "running four PURE Energy Saving Recommended radios will use less electricity than one low energy light bulb on for the same time".*

Colin Crawford, PURE's director of marketing says: "Consumers are increasingly looking for more eco-friendly products, and telling us that power consumption matters to them. The message that you can run four of our radios for less energy than a single low-energy light bulb is a very direct way to highlight just how successful we've been in reducing digital radio power consumption over the past seven years."

PURE will promote this message in its 'Less than a Light Bulb' campaign in consumer and trade press as well as at point of sale during the summer months to drive awareness of its EST recommended radios.

Says Adrian Arnold, Energy Saving Trust's Energy Doctor: "An Energy Saving Trust accredited digital radio is the most efficient way to listen to DAB digital radio and we would encourage anyone enjoying the fantastic content that digital radio provides to move across to one of these radios which uses less electricity and is better for the environment** PURE's 'Less than a Light Bulb' campaign is a great way to put this message across quickly and clearly".

PURE has received ten Energy Saving Recommended accreditations for its radios including Move; EVOKE-1S; Siesta; Chronos II; TEMPUS-1S; ONE Mini; ONE Classic; ONE Elite; EVOKE Mio and EVOKE-2S.

Products endorsed by the scheme have to satisfy an Independent Endorsement Panel of experts, and have to meet strict energy efficiency criteria which means they are not only better for the environment but are also cheaper to run. All PURE radios endorsed by Energy Saving Trust will feature the distinctive blue Energy Saving Recommended logo on their packaging and promotional material.

All ten radios endorsed by the Energy Saving Trust are part of EcoPlus™, PURE's green initiative as is PURE's entire product range. EcoPlus™ stands for reduced power consumption, packaging materials from recycled and sustainable sources and components selected to minimise their environmental impact.

Editor's Notes
* A PURE Energy Saving Trust accredited DAB radio consumes less than 3.5W of electricity in 'on' mode - which with three hours of listening a day (and turned off the rest of the time) would cost 60p a year on the average energy tariff; a typical low energy bulb consumes around 13-18W, which would cost £2.10 - £2.90 a year to run for the same number of hours a day on same the average energy tariff. A typical 13-18W energy saving light bulb is equivalent to a 60W incandescent ('traditional') bulb. 'Average' energy tariff is a price of 13.95p/kWh of electricity (as at Sept 2008).

** According to the Energy Saving Trust an Energy Saving Recommended accredited PURE digital radio uses, on average, around 5 times less energy than listening to the radio through a laptop, 20 times less energy than listening through a desktop computer and 40 times less energy than listening to the radio through a TV with a Freeview set-top box. This assumes that the computer and TV are used solely for listening to the radio and would not have been in use otherwise.

About EcoPlus™
EcoPlus is a statement of PURE's ongoing commitment to the environment and its future. All EcoPlus products are designed and manufactured to minimise their environmental impact, with:

  • Reduced power consumption in operation and standby
  • The use of packaging materials from recycled and sustainable sources
  • The smallest possible packaging
  • Components selected to minimise environmental impact

For more information, please visit www.pure.com/ecoplus or call 0845 1489001.

About the Energy Saving Trust
The Energy Saving Trust is one of the UK's leading organisations set up to mitigate the damaging effects of climate change. It aims to cut carbon dioxide emissions - the main greenhouse gas causing climate change - by promoting the sustainable and efficient use of energy. It is the independent organisation providing advice for people to help reduce their energy use and acts as a bridge between government, consumers, trade, businesses, local authorities and the energy market. It provides impartial information and advice and has a network of advice centres in the UK specifically designed to help consumers take action to save energy. For further advice, contact the Energy Saving Trust's network of advice centres, which offer consumers advice and information on energy efficiency. For details of your nearest centre, contact 0800 512012 or visit www.energysavingtrust.org.uk.

About the Energy Saving Recommended scheme

Run by the Energy Saving Trust, Energy Saving Recommended is an endorsement scheme that identifies the most energy efficient products on the market. Launched in 2000, our objective is to endorse the top 20 per cent of energy efficient products so they become easily identifiable to consumers. To gain certification a product or service must meet with a strict set of criteria, independently set and updated annually. There are now around 3000 ESR products from over 130 manufacturers, available over 70 retailers - these include multiple, independent and online retailers.

About PURE
PURE is the world's leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of EVOKE-1S, the world's most popular DAB radio. A UK business using UK technology, PURE offers the widest range of award-winning DAB radios. PURE is a division of Imagination Technologies Group plc. See www.pure.com.

Contact PURE Digital:
Vicky Deacon
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: vicky.deacon@pure.com

PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ

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