21 October 2009

PURE launches world's first internet-connected bedside radio

Wake up to 365 different alarm tones with Siesta Flow

London, UK, Wednesday 21st October 2009: PURE - the world's leading radio maker - presents Siesta Flow; its first internet connected bedside radio.

Siesta Flow, with an SRP of just £99.99, is PURE's most affordable internet connected radio to date. Incorporating PURE's award-winning 'Flow' technology, Siesta Flow offers all the functionality of the market-leading EVOKE Flow and top-of-the-range AVANTI Flow, but also provides access to 365 different alarm tones - one for every day of the year - via PURE's on-line portal, the PURE Lounge (www.thelounge.com). Alarm tones range from sleigh bells, perfect for Christmas morning; school bell, ideal for getting the kids out of bed; grandfather clock, perfect for reminiscing; fog horn and police siren for those who find it difficult to wake up and a submarine beep for underwater fans!

A stylish way to wake up to a world of internet radio, DAB/ DAB+* or FM, Siesta Flow uses a Wi-Fi connection to access internet radio, podcasts, listen again content and can even stream music direct from a Wi-Fi enabled computer. Also available from The Lounge is a unique selection of PURE Sounds to relax you to sleep or wake you in a positive frame of mind.

Siesta Flow also features the PURE PowerPort which provides power for USB accessories such as mobile phone chargers, reading lights, bedside fans and cup warmers, solving the problem of having insufficient power points next to the bed. Other features include: a large auto-dimming display; touch sensitive controls; four quick-set alarms; sleep and snooze timers; 30 DAB/FM presets and an auxiliary input for an iPod/ MP3 player.

Siesta Flow is a strategic extension of the hugely successful Siesta bedside radio, creating along with Siesta iDock a compelling family of affordable bedside radios with distinct feature sets. It also significantly improves on the audio with digital amplifiers and custom-wound stereo speakers.

Siesta Flow is part of EcoPlus™, PURE's ethical philosophy and ongoing commitment to look after the environment. All PURE products are designed to minimise their environmental impact and manufactured in ethically approved facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

Siesta Flow is available in time for Christmas from all good stockists at an SRP of £99.99. For more information, please visit www.pure.com/ www.thelounge.com or call +44 (0) 845 1489001.

Editor's Notes
*DAB+ is a new and enhanced version of DAB and is now being adopted by many countries as their platform choice for digital radio. It's likely that it will be a few years before UK broadcasters take up DAB+, but the majority of PURE products are already ‘DAB+ ready’.

About PURE
PURE is the world's leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world's most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE's products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com

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