Our Pure division creates award-winning consumer products and acts as a vital pathfinder for our technologies' capabilities. Pure is the world's leading manufacturer of DAB digital radios and the number one supplier of radios in the UK.
Complementing our Technology division, Pure integrates and promotes our technology in highly focused markets such as those for DAB digital and 'connected' radio. It also stimulates specific new market areas using Imagination's technology to drive progress. For example, we regard Pure's market-leading position in DAB digital radio as a fundamental validation of our Meta, UCC, digital radio and audio IP.
Pure ensures that we continue to create IP with profound market relevance by helping our Technology division understand both emerging trends and the integration issues that will be faced by our partners' customers.
As a potential lead customer for SoCs designed by our IP licensing partners, Pure is also a unique and compelling tool for market innovation by our licensees.
To find out more about Pure, visit www.pure.com.