Imagination’s consumer electronics division, PURE Digital, produces a range of products that incorporate and promote Imagination’s technologies and act as pathfinders for new technology areas. PURE has achieved many significant market firsts: the first mainstream DAB tuner; the first sub-£100 DAB radio; the first DAB radio with pause, rewind and record features; the first radio with an electronic programme guide; the first digital radio with voice feedback; the first mainstream in-car DAB radio; and the first radio recommended by the Energy Saving Trust.

In September 2008 PURE launched EVOKE Flow, the first mainstream ‘connected’ radio, featuring DAB, FM, internet radio and media streaming. Its companion website the PURE Lounge is a unique portal for internet listening, enabling listeners to find internet radio stations, podcasts and ‘listen again’ programmes and bookmark content so that it’s easily accessible from their Flow radio.

PURE produces a complete range of radios, including best-selling personal, kitchen, bedside, hi-fi and in-car models. It is the world leader in digital radio and sells more radios in the UK than any other company. Its PURE ONE is the best-selling DAB digital radio in the world.

Complementing our technology division, PURE integrates and promotes our technology in highly focused niche markets such as DAB. It also stimulates specific new market areas using Imagination’s technology to drive progress.


Visit www.pure.com