The Internet Media Device Alliance is an industry association of broadcasters, receiver manufacturers and internet music streaming providers. The IMDA develops and promotes a set of open, interoperable standards and device profiles in order to maximise the growth of a global consumer market in internet-connected media devices.

One of the key activities of the Alliance is to define a series of end-to-end technical standards, functions and profiles to encourage the development of a wide range of internet media devices. Other objectives include the promotion of internet-connected device technology to consumers and retailers both within and outside the IMDA. Membership is open to consumer electronics OEMs, retailers, radio broadcasters, content aggregators, online music service providers, device manufacturers and technology providers.