SiRF Technology, Inc. is a world leader in creating technologies that confer 'location awareness' or 'location intelligence' to a wide range of consumer products. SiRF’s location-awareness solutions are based on the Global Positioning System (GPS), the same technology used to guide everything from the space shuttle to car navigation systems to handheld devices used by backpackers. Created by the U.S. military, GPS uses more than 24 satellites in orbit around the earth to provide always-on location information free of charge to any GPS receiver, anywhere in the world.

SiRF has license to use POWERVR 3D graphics and video cores from Imagination in its future generation of processors for navigation applications.

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