Imagination Blog

For many years, the semiconductor industry has strived towards tightly integrating more and more components into a single system-on-chip (SoC). After all, it is an entirely practical solution for high volume applications. By optimally positioning the various cores, memories and peripherals chip manufacturers are able to minimise data pathways, improve power efficiency and optimise for high performance, while significantly reducing … Continued

Once again, we bring you another of our Visionary series of interviews with key thinkers at the company. This time we’re in conversation with Paul Brasnett, senior research manager for the PowerVR Vision & AI division. Paul leads three teams at Imagination; two research the latest developments in the rapidly moving world of neural network acceleration and a third that … Continued

Thanks to increases in screen resolutions and ever more complex render pipelines, games and other apps are becoming more and more bandwidth intensive, requiring larger amounts of data to be copied to-and-from memory. Devices are now commonly expected to drive 2K screen resolutions without a hitch; high-end games can have huge geometric complexity, and rendering pipelines typically involve multiple intermediate … Continued

In our report on last year’s Embedded Vision Summit, we observed that machine learning was at the top of the classic Gartner hype cycle. Imagination was of course once again in attendance at the show last month and we’d say it was still riding high. Kristof Beets, Senior Director of Product Management & Technical Marketing at Imagination reported back that … Continued

The PowerVR Developer Technology team is delighted to announce the latest version of our PowerVR Tools and SDK – 2018 Release 1. Following on from our major SDK Framework overhaul in our release late last year, this is yet another significant iteration. For starters, we have made further improvements to our SDK Framework, including new examples and documentation. We have … Continued

Recently, Imagination returned from the AutoSens show held at the Michigan Science Center in downtown Detroit. Aimed at engineers and other stakeholders in the automotive sensor industry, we first attended last autumn and suitably impressed by the quality of attendees, this time we decided to both attend and exhibit to show off Imagination’s on-going presence in the automotive space. The show … Continued

Back in September Imagination changed the game for embedded AI acceleration with the introduction of the Series2NX neural network accelerator (NNA) and today we are proud to announce two cores in the range: the PowerVR AX2185 aimed at the premium markets, and the AX2145 for the mid-range. (We go into more detail about each below). As we explained in our … Continued

If you’ve been paying attention to Imagination’s recent demos you may have seen that a certain gnome has made a regular appearance on our booth. However, after putting in sterling work we’ve decided that it’s time to retire our small, plump, red-hatted friend. However, we have become rather fond of the little fella so we thought we should give him … Continued

This week Imagination is once again on its travels as we set down in Santa Clara, California for this year’s Embedded Vision Summit (EVS). This event is dedicated to one of the hot topics of the moment – vision and AI in embedded and mobile devices – or as the EVS website describes it, “bringing visual intelligence to products.” Our … Continued

Last week the National Technology Awards 2018 took place in the luxurious surroundings of the Waldorf Hilton, London. The NTAs are an annual event that celebrates excellent in the industry and we are delighted to announce that Imagination’s PowerVR’s Vision & AI team has won in the category for ‘Tech Team of the Year.’ The judging panel, ranging from journalists … Continued

This week Imagination will be showcasing our innovative technologies at AutoSens, the Automotive Sensor and Perception Conference, which connects engineers and others who are involved in the ADAS and autonomous vehicles markets. The conference takes place in locations in the US and Europe, and this week it’s located in Detroit, a place long associated with the motor car. Once the … Continued

Welcome to the latest in our series of Visionary interviews with our key thinkers at the company. In this instalment, we spend some time with Carlos Sarria, Senior Developer Technology Manager, for PowerVR Developer Technology. Carlos has been with the company since the late ‘90s and was part of many of the company’s early success in console and mobile. He … Continued

Thursday, April 26th marks ‘World IP Day,’ a day each year when the World Intellectual Property Organization (WIPO) spreads the word about the role that intellectual property (IP) rights play in encouraging innovation and creativity. As an IP company, we here at Imagination thought we’d take this opportunity to celebrate some of the many inventions which have made Imagination the … Continued

The impact of GDPR On 25th May 2018, all member states of the European Union will adopt the new General Data Protection Regulations (also called GDPR) which tightens up rules on the collection, management and usage of personal data. The new regulations have wide-ranging implications on the way consumer data is collated, how it must be stored and protected, and … Continued

While these days most of us with a smartphone might take gaming on mobile for granted many of us with older memories will recall that it’s actually a relatively recent development. In the days of basic Nokia phones, the likes of Snake ruled the roost (is that a mixed metaphor?). In fact, it’s now viewed as a cool ‘retro’ game. … Continued