Imagination Blog

This week Imagination will be showcasing our innovative technologies at AutoSens, the Automotive Sensor and Perception Conference, which connects engineers and others who are involved in the ADAS and autonomous vehicles markets. The conference takes place in locations in the US and Europe, and this week it’s located in Detroit, a place long associated with the motor car. Once the … Continued

Welcome to the latest in our series of Visionary interviews with our key thinkers at the company. In this instalment, we spend some time with Carlos Sarria, Senior Developer Technology Manager, for PowerVR Developer Technology. Carlos has been with the company since the late ‘90s and was part of many of the company’s early success in console and mobile. He … Continued

Thursday, April 26th marks ‘World IP Day,’ a day each year when the World Intellectual Property Organization (WIPO) spreads the word about the role that intellectual property (IP) rights play in encouraging innovation and creativity. As an IP company, we here at Imagination thought we’d take this opportunity to celebrate some of the many inventions which have made Imagination the … Continued

The impact of GDPR On 25th May 2018, all member states of the European Union will adopt the new General Data Protection Regulations (also called GDPR) which tightens up rules on the collection, management and usage of personal data. The new regulations have wide-ranging implications on the way consumer data is collated, how it must be stored and protected, and … Continued

While these days most of us with a smartphone might take gaming on mobile for granted many of us with older memories will recall that it’s actually a relatively recent development. In the days of basic Nokia phones, the likes of Snake ruled the roost (is that a mixed metaphor?). In fact, it’s now viewed as a cool ‘retro’ game. … Continued

Recently, Imagination attended GDC 2018, presenting an opportunity for game developers to get the latest info on our recent hardware and learn more about our new, groundbreaking developer tools. At our booth, we had a number of demos on show and one of these was an AR application we dubbed ‘Game of Gnomes’ (for no other reason than we love … Continued

If you’re developing for Unity on mobile, this is a blog post you can’t afford to miss! Recently we gave you some PowerVR performance tips for Unreal Engine 4. However, if Unity is more your thing, we’re now going to share with you the Unity performance-boosting tips from our very useful PowerVR Performance Recommendations document. Most optimisations will apply to all mobile platforms … Continued

Some of our PowerVR Developer Technology team are living it up in San Francisco this week at the Game Developer Conference 2018 on our Imagination Technologies booth #102. If you’re lucky enough to be at GDC, the fact you’re taking the time to read this blog post suggests you may well be interested in what we’re showing there – which … Continued

Imagination is of course at GDC this week, and this year, with a nod to the current excitement around augmented reality, we’re having some fun with gnomes and emoji. We’ve given our face detection demo a (virtual) face-lift – turning the faces of visitors to our booth into gnomes! So what exactly is going on here? Well, we’re taking a live … Continued

On Monday 19th March, the Game Developer Conference 2018 will open its doors, and professionals involved in the world of making games, from designers and artists to programmers and producers, will gather together for five days of learning, networking and general inspiration. Imagination Technologies has been powering the mobile gaming world since the very beginning and we will, of course, … Continued

If you are a graphics developer, you have most likely come across RenderDoc at some point during one of your projects. It is a graphics debugger that many developers find saves them a lot of time. It’s now supported on PowerVR and also supports our PVRTC compression format. What is RenderDoc? RenderDoc is a frame-capture based graphics debugger. It’s available … Continued

Today is International Women’s Day, the annual celebration of the achievements of women around the globe, in all spheres of life. This year the day has particular resonance. The #TimesUp and #MeToo campaigns have dominated headlines and done an effective job in highlighting issues of harassment and gender imbalance across all workplaces. In addition, 2018 represents 100 years since women … Continued

The democratisation of technology is a remarkable thing. What is exclusive and special one day is seemingly everywhere the next. It’s commonly known as the pace of change and for the most part, it’s a good thing. This is especially true in the world of automotive. What used to be the preserve of high-end vehicles quickly trickles down to regular … Continued

Welcome to the latest in our series of Visionary interviews with our key thinkers at the company. In this instalment, we spend some time with David Harold, VP of Marketing and Communications who has been with the company since the late ‘90s. Following on from our 25th-anniversary celebrations of last summer, and post the recent changes at Imagination after its … Continued

You know that future everyone keeps talking about – the one with powerful AI, reusable space rockets and flying cars. Well, it’s sort of happening. We have intelligent speakers that can tell us the weather, new rockets launching and (mostly) coming back to earth and in China, manned tests of passenger drones are taking place. So while some may be … Continued