Imagination Blog

While these days most of us with a smartphone might take gaming on mobile for granted many of us with older memories will recall that it’s actually a relatively recent development. In the days of basic Nokia phones, the likes of Snake ruled the roost (is that a mixed metaphor?). In fact, it’s now viewed as a cool ‘retro’ game. … Continued

Recently, Imagination attended GDC 2018, presenting an opportunity for game developers to get the latest info on our recent hardware and learn more about our new, groundbreaking developer tools. At our booth, we had a number of demos on show and one of these was an AR application we dubbed ‘Game of Gnomes’ (for no other reason than we love … Continued

If you’re developing for Unity on mobile, this is a blog post you can’t afford to miss! Recently we gave you some PowerVR performance tips for Unreal Engine 4. However, if Unity is more your thing, we’re now going to share with you the Unity performance-boosting tips from our very useful PowerVR Performance Recommendations document. Most optimisations will apply to all mobile platforms … Continued

Some of our PowerVR Developer Technology team are living it up in San Francisco this week at the Game Developer Conference 2018 on our Imagination Technologies booth #102. If you’re lucky enough to be at GDC, the fact you’re taking the time to read this blog post suggests you may well be interested in what we’re showing there – which … Continued

Imagination is of course at GDC this week, and this year, with a nod to the current excitement around augmented reality, we’re having some fun with gnomes and emoji. We’ve given our face detection demo a (virtual) face-lift – turning the faces of visitors to our booth into gnomes! So what exactly is going on here? Well, we’re taking a live … Continued

On Monday 19th March, the Game Developer Conference 2018 will open its doors, and professionals involved in the world of making games, from designers and artists to programmers and producers, will gather together for five days of learning, networking and general inspiration. Imagination Technologies has been powering the mobile gaming world since the very beginning and we will, of course, … Continued

If you are a graphics developer, you have most likely come across RenderDoc at some point during one of your projects. It is a graphics debugger that many developers find saves them a lot of time. It’s now supported on PowerVR and also supports our PVRTC compression format. What is RenderDoc? RenderDoc is a frame-capture based graphics debugger. It’s available … Continued

Today is International Women’s Day, the annual celebration of the achievements of women around the globe, in all spheres of life. This year the day has particular resonance. The #TimesUp and #MeToo campaigns have dominated headlines and done an effective job in highlighting issues of harassment and gender imbalance across all workplaces. In addition, 2018 represents 100 years since women … Continued

The democratisation of technology is a remarkable thing. What is exclusive and special one day is seemingly everywhere the next. It’s commonly known as the pace of change and for the most part, it’s a good thing. This is especially true in the world of automotive. What used to be the preserve of high-end vehicles quickly trickles down to regular … Continued

Welcome to the latest in our series of Visionary interviews with our key thinkers at the company. In this instalment, we spend some time with David Harold, VP of Marketing and Communications who has been with the company since the late ‘90s. Following on from our 25th-anniversary celebrations of last summer, and post the recent changes at Imagination after its … Continued

You know that future everyone keeps talking about – the one with powerful AI, reusable space rockets and flying cars. Well, it’s sort of happening. We have intelligent speakers that can tell us the weather, new rockets launching and (mostly) coming back to earth and in China, manned tests of passenger drones are taking place. So while some may be … Continued

Recently, we released our first AI-orientated SDK – the PowerVR CLDNN. In this post we’d like to explain what it is, what it’s for, and how to use it, so read on for more. The CLDNN API The PowerVR CLDNN API enables fast, efficient development and deployment of convolutional neural networks on PowerVR devices. The API can be used to … Continued

Introduction This blog post is a must-read for every Unreal Engine 4 developer that wants to learn about how to optimise for PowerVR platforms specifically, as well as mobile in general. We’ve collected the most relevant tips from our very useful PowerVR Performance Recommendations document to share with you to help you boost your Unreal performance. For the purposes of … Continued

Over the last few years the concept of virtualization – separating software from the hardware on which it is run – has become familiar to many. In this post, we will describe what virtualization is, and look how it works in PowerVR GPUs, and explain how this provides great benefits to various markets, in particular to automotive. On desktops, virtualization … Continued

As we do every year, earlier at the start of January Imagination attended the CES 2018 show in Las Vegas. Here we take a look back at some of the overall trends that we saw coming out of the show. With the rise of car-tech and autonomous driving, many believe that CES is now an automotive show before anything else. … Continued