Imagination Blog

The PowerVR Developer Technology team is delighted to announce the latest version of our PowerVR Tools and SDK – 2018 Release 1. Following on from our major SDK Framework overhaul in our release late last year, this is yet another significant iteration. For starters, we have made further improvements to our SDK Framework, including new examples and documentation. We have … Continued

Recently, Imagination returned from the AutoSens show held at the Michigan Science Center in downtown Detroit. Aimed at engineers and other stakeholders in the automotive sensor industry, we first attended last autumn and suitably impressed by the quality of attendees, this time we decided to both attend and exhibit to show off Imagination’s on-going presence in the automotive space. The show … Continued

Back in September Imagination changed the game for embedded AI acceleration with the introduction of the Series2NX neural network accelerator (NNA) and today we are proud to announce two cores in the range: the PowerVR AX2185 aimed at the premium markets, and the AX2145 for the mid-range. (We go into more detail about each below). As we explained in our … Continued

If you’ve been paying attention to Imagination’s recent demos you may have seen that a certain gnome has made a regular appearance on our booth. However, after putting in sterling work we’ve decided that it’s time to retire our small, plump, red-hatted friend. However, we have become rather fond of the little fella so we thought we should give him … Continued

This week Imagination is once again on its travels as we set down in Santa Clara, California for this year’s Embedded Vision Summit (EVS). This event is dedicated to one of the hot topics of the moment – vision and AI in embedded and mobile devices – or as the EVS website describes it, “bringing visual intelligence to products.” Our … Continued

Last week the National Technology Awards 2018 took place in the luxurious surroundings of the Waldorf Hilton, London. The NTAs are an annual event that celebrates excellent in the industry and we are delighted to announce that Imagination’s PowerVR’s Vision & AI team has won in the category for ‘Tech Team of the Year.’ The judging panel, ranging from journalists … Continued

This week Imagination will be showcasing our innovative technologies at AutoSens, the Automotive Sensor and Perception Conference, which connects engineers and others who are involved in the ADAS and autonomous vehicles markets. The conference takes place in locations in the US and Europe, and this week it’s located in Detroit, a place long associated with the motor car. Once the … Continued

Welcome to the latest in our series of Visionary interviews with our key thinkers at the company. In this instalment, we spend some time with Carlos Sarria, Senior Developer Technology Manager, for PowerVR Developer Technology. Carlos has been with the company since the late ‘90s and was part of many of the company’s early success in console and mobile. He … Continued

Thursday, April 26th marks ‘World IP Day,’ a day each year when the World Intellectual Property Organization (WIPO) spreads the word about the role that intellectual property (IP) rights play in encouraging innovation and creativity. As an IP company, we here at Imagination thought we’d take this opportunity to celebrate some of the many inventions which have made Imagination the … Continued

The impact of GDPR On 25th May 2018, all member states of the European Union will adopt the new General Data Protection Regulations (also called GDPR) which tightens up rules on the collection, management and usage of personal data. The new regulations have wide-ranging implications on the way consumer data is collated, how it must be stored and protected, and … Continued

While these days most of us with a smartphone might take gaming on mobile for granted many of us with older memories will recall that it’s actually a relatively recent development. In the days of basic Nokia phones, the likes of Snake ruled the roost (is that a mixed metaphor?). In fact, it’s now viewed as a cool ‘retro’ game. … Continued

Recently, Imagination attended GDC 2018, presenting an opportunity for game developers to get the latest info on our recent hardware and learn more about our new, groundbreaking developer tools. At our booth, we had a number of demos on show and one of these was an AR application we dubbed ‘Game of Gnomes’ (for no other reason than we love … Continued

If you’re developing for Unity on mobile, this is a blog post you can’t afford to miss! Recently we gave you some PowerVR performance tips for Unreal Engine 4. However, if Unity is more your thing, we’re now going to share with you the Unity performance-boosting tips from our very useful PowerVR Performance Recommendations document. Most optimisations will apply to all mobile platforms … Continued

Some of our PowerVR Developer Technology team are living it up in San Francisco this week at the Game Developer Conference 2018 on our Imagination Technologies booth #102. If you’re lucky enough to be at GDC, the fact you’re taking the time to read this blog post suggests you may well be interested in what we’re showing there – which … Continued

Imagination is of course at GDC this week, and this year, with a nod to the current excitement around augmented reality, we’re having some fun with gnomes and emoji. We’ve given our face detection demo a (virtual) face-lift – turning the faces of visitors to our booth into gnomes! So what exactly is going on here? Well, we’re taking a live … Continued