Posts by Alex Voica


About Alex Voica

Before deciding to pursue his dream of working in technology marketing, Alexandru held various engineering roles at leading semiconductor companies in Europe. His background also includes research in computer graphics and VR at the School of Advanced Studies Sant'Anna in Pisa. You can follow him on Twitter @alexvoica.

The future of television is a hard nut to crack. While the expectations of what a smartphone or a car should deliver have evolved (and continue to change) at a lightning pace in the last decade, the TV is still seen by many as the default black box that lights up the living room in the evening. For many born … Continued

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Love them or hate them, listicles are here to stay. Earlier last month TIME assembled a team of journalists to compile the ultimate tech catalogue counting down 50 of the most influential gadgets of all time. That got me walking down memory lane so I put together a list of five of the most iconic products to use PowerVR. I’ve … Continued

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When it was introduced at Google I/O 2014, the Cardboard headset was a great way to deliver a bite sized VR experience on iOS or Android mobile phones. At this year’s I/O conference, Google announced Daydream – a platform for high performance mobile VR built on top of Android N with optimizations called Android VR Mode. We are very excited … Continued

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There are many phrases and concepts that have entered our subconscious via pop culture. One of my all-time favorites has to be the idea of knowns and unknowns commonly used inside NASA to outline the degree of uncertainty in safety-critical missions. Known unknowns result from phenomena which are recognized, but poorly understood. On the other hand, unknown unknowns are phenomena … Continued

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The year is 2032. Former LAPD sergeant John Spartan wakes up after three decades in deep freeze sleep to find everything has changed, including driving. Almost all the cars in the 1993 movie Demolition Man were self-driving, but of course they were concept cars. Today, more than ten leading car makers (including Audi, BMW, GM, Tesla Motors, Volkswagen, and Volvo) … Continued

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At GDC 2016, PowerVR continues to set the bar for high-end graphics in mobile thanks to the efficiency of the Rogue architecture. Here’s a preview of what we’re demonstrating, in pictures. Real-time ray tracing on mobile and console The first demonstration at the event comes from the PowerVR Ray Tracing team. For those who are not yet familiar with our … Continued

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Mobile World Congress in Barcelona has served as a launchpad for some of the most exciting innovations in graphics technologies from Imagination. In 2014 we disclosed the in-depth architectural details for the PowerVR GX6650 GPU and the way we’ve designed its 192 ALU cores while 2015 saw the introduction of PowerVR GT7900, a super-GPU aimed at game consoles and laptops. … Continued

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The past year has done wonders for affordable consumer electronics devices. We’ve seen a major boost in areas like Latin America or Asia where many hero brands — both national and international — have introduced smartphones, tablets, 4K TVs or media streaming devices at very exciting prices. For example, a year-end report published by the online marketplace giant Flipkart found … Continued

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Vulkan™ started more than a year ago as a cross-industry effort to develop an explicit API designed to work optimally on today’s leading-edge hardware. The activity has been managed by the Khronos™ Group, the same non-profit organization that develops popular APIs such as OpenGL ES, OpenCL, WebGL, or OpenVX as well as the universal file format initiatives like COLLADA. Imagination … Continued

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Graphics on mobile devices have seen an incredible evolution in the last decade. Imagination revolutionized the handheld industry in 2001 by launching a family of PowerVR GPUs designed for the very first wave of smartphones. Since then, we’ve set the standard for ultimate performance and energy efficiency with every release of the PowerVR graphics architecture. About two years ago, a … Continued

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