A picture paints a thousand words and for ambitious companies with microcontroller unit (MCU) technology, the picture below is very clear – market growth in IoT-oriented connected devices offers great opportunities. In a slow-growing market, each new design win requires the removal of an incumbent. However, the rapidly growing connected IoT market offers ideal conditions for dynamic companies to gain market share quickly. Unfortunately, MCU companies without connectivity cannot play in this rapidly growing sector.
Gerry is responsible for the strategic direction and execution of Ensigma’s connectivity business. He joined Imagination in April 2018 as senior director of business development, Ensigma. He has a deep understanding of the forward value chain for semiconductor IP, with over 25 years of experience spanning technology consultancy, the semiconductor industry and component distribution. Gerry’s early career was developing video and precision-motion control systems, followed by a successful leadership role growing a start-up into a viable player in the machine-vision industry – it was acquired in 2000, now called Prophotonix. At iWatt Inc (now Dialog), he was instrumental in developing original business models and strategic partnerships to help convert brand names such as IKEA, OSRAM and Sylvania into global accounts, with iWatt achieving number one position globally in dimmable LED driver ICs in 2013. He holds a Bachelor of Science, Engineering, a degree in marketing and an Honours MBA.