Category: AR/VR


Nibiru, based in China is a global leader in VR technology and as a key partner, Imagination Technologies was invited to attend the second “N+” VR/AR/MR Technology International Summit, held in Nanjing, China, on 6 September 2017. The summit, organised by Nanjing Municipal Government, saw the exhibition of next generation prototypes and brought together all types of technologies, content, channels, … Continued

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One only needs to look at the success of Pokemon Go this summer to realise that Augmented Reality (AR) is a big deal. One company that knows this well is Zappar, which is known for creating exciting augmented reality experiences for brands such as Angry Birds, Warner Bros., Coca Cola and many more. These experiences range from bringing posters to … Continued

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The VR market is hotting up and is hitting the news in one form or another on a regular basis. Two recent cases in point are Sony’s PSVR, which is about to hit the market and Google’s announcement of its new line of Pixel branded hardware, which are Daydream enabled. Daydream is Google’s big push into the VR space and takes … Continued

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VR is one of the major exciting trends of the moment. As is well known, it’s expected to gain huge traction in entertainment and is also set to have a significant impact in other areas such as medical and automotive. Non-dedicated SoCs are great for many purposes but for equipment makers looking to make headway in this exciting new market, a … Continued

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In my last blog post I offered a solution to successfully reduce latency in VR by using single buffer strip rendering. I mentioned that the graphics requirements for VR are quite high because the GPU has to do a lot more work compared to a traditional mobile application. One reason for the increased workload is that we have to render … Continued

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There are many phrases and concepts that have entered our subconscious via pop culture. One of my all-time favorites has to be the idea of knowns and unknowns commonly used inside NASA to outline the degree of uncertainty in safety-critical missions. Known unknowns result from phenomena which are recognized, but poorly understood. On the other hand, unknown unknowns are phenomena … Continued

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PVRTrace – the PowerVR OpenGL ES analysis tool inside the PowerVR Graphics SDK – simplifies the process of identifying errors, redundancies & performance bottlenecks in your application’s graphics API calls. In this blog series, I’ll detail how the tool works, how it can speed up your OpenGL ES development process and what features have been added to our latest release … Continued

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