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Game of gnomes screenshot
AR/VR
Benny Har-Even

Game of Gnomes: AR on PowerVR made simple

Recently, Imagination attended GDC 2018, presenting an opportunity for game developers to get the latest info on our recent hardware and learn more about our new, groundbreaking developer tools. At our booth, we had a number of demos on show and one of these was an AR application

AR/VR
Dev Tech

PowerVR Performance Tips for Unity Game Engine

If you’re developing for Unity on mobile, this is a blog post you can’t afford to miss! Recently we gave you some PowerVR performance tips for Unreal Engine 4. However, if Unity is more your thing, we’re now going to share with you the Unity performance-boosting tips from our

Nibiru cooperation
AR/VR
Coco Xu

Imagination Technologies and Nibiru sign memorandum for strategic cooperation

Nibiru, based in China is a global leader in VR technology and as a key partner, Imagination Technologies was invited to attend the second “N+” VR/AR/MR Technology International Summit, held in Nanjing, China, on 6 September 2017. The summit, organised by Nanjing Municipal Government, saw the exhibition of

Zappar PowerVR
AR/VR
Lukasz Furmaniak

PowerVR and Zappar: working together

One only needs to look at the success of Pokemon Go this summer to realise that Augmented Reality (AR) is a big deal. One company that knows this well is Zappar, which is known for creating exciting augmented reality experiences for brands such as Angry Birds, Warner Bros.,

Creating optimised VR content using PowerVR graphics
AR/VR
Benny Har-Even

Creating optimised VR content: part 2 of our PowerVR webinar

The VR market is hotting up and is hitting the news in one form or another on a regular basis. Two recent cases in point are Sony’s PSVR, which is about to hit the market and Google’s announcement of its new line of Pixel branded hardware, which are Daydream

AR/VR
Christian Pötzsch

Speeding up GPU barrel distortion correction in mobile VR

In my last blog post I offered a solution to successfully reduce latency in VR by using single buffer strip rendering. I mentioned that the graphics requirements for VR are quite high because the GPU has to do a lot more work compared to a traditional mobile application.

AR/VR
Alex Voica

The knowns and unknowns of virtual reality

There are many phrases and concepts that have entered our subconscious via pop culture. One of my all-time favorites has to be the idea of knowns and unknowns commonly used inside NASA to outline the degree of uncertainty in safety-critical missions. Known unknowns result from phenomena which are

PowerVR Graphics SDK tools explained: Capturing a render with PVRTrace

PVRTrace – the PowerVR OpenGL ES analysis tool inside the PowerVR Graphics SDK – simplifies the process of identifying errors, redundancies & performance bottlenecks in your application’s graphics API calls. In this blog series, I’ll detail how the tool works, how it can speed up your OpenGL ES

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British Engineering Excellence Award

PowerVR Vision & AI design team collect another award

We’re delighted that the design team for our PowerVR Series2NX Neural Network Accelerator (NNA) has been honoured with a prestigious British Engineering Excellence Award (BEEA). The BEEAs were established in 2009 to demonstrate the high calibre of engineering design and innovation in the

Series8XT AR/VR Banner

Imagination Technologies: the ray tracing pioneers

After a period out of the spotlight, ray tracing technology has recently come back into focus, taking up a lot of column inches in the tech press. The primary reason is because graphics cards for the PC gaming market have

Amazon Fire Stick 4K pic

Amazon Lights up its Fire TV Stick 4K with PowerVR

Amazon, the internet shopping giant, announced earlier this week the latest version of its media streaming device, the Fire TV Stick 4K. First released in 2016, the Fire TV stick brings catch-up streaming services to any TV with an HDMI

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