Category: Artificial Intelligence (AI)


China has been widely tipped to take the lead in artificial technology so when Imagination travelled to Shenzhen, Shanghai and Beijing in June this year to lead seminars on AI, they were well received by our industry-leading partners and customers in China. Russell James, Vice President of Vision & AI, spoke at the seminars, fresh off the back of the PowerVR … Continued

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Recently, we ran a webinar entitled, “Enabling efficient implementation of neural networks in smart cameras”. If you missed it, it’s worth checking out, as we take a close look at the smart camera market and the need to embed neural network accelerator in edge devices. For those with an eye on the industry, this move to the placing intelligence in … Continued

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For many years, the semiconductor industry has strived towards tightly integrating more and more components into a single system-on-chip (SoC). After all, it is an entirely practical solution for high volume applications. By optimally positioning the various cores, memories and peripherals chip manufacturers are able to minimise data pathways, improve power efficiency and optimise for high performance, while significantly reducing … Continued

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Back in September Imagination changed the game for embedded AI acceleration with the introduction of the Series2NX neural network accelerator (NNA) and today we are proud to announce two cores in the range: the PowerVR AX2185 aimed at the premium markets, and the AX2145 for the mid-range. (We go into more detail about each below). As we explained in our … Continued

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The impact of GDPR On 25th May 2018, all member states of the European Union will adopt the new General Data Protection Regulations (also called GDPR) which tightens up rules on the collection, management and usage of personal data. The new regulations have wide-ranging implications on the way consumer data is collated, how it must be stored and protected, and … Continued

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Recently, we released our first AI-orientated SDK – the PowerVR CLDNN. In this post we’d like to explain what it is, what it’s for, and how to use it, so read on for more. The CLDNN API The PowerVR CLDNN API enables fast, efficient development and deployment of convolutional neural networks on PowerVR devices. The API can be used to … Continued

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In the early 1980s, TV was full of exciting new fantasies about how technology would change our lives. From digital watches that would make us invisible (Gemini Man, a tech sadly still not here), through vehicular fantasies like Airwolf, to the full body augmentation of the Bionic Man/Woman. None captured my imagination more than Knight Rider, in which David Hasselhoff’s … Continued

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Welcome to the first of new series of blog posts where on a monthly basis we will be exploring some of the big issues facing the industry right now. We will do so by asking a question to experts in the industry and also the expertise within our company. The first question is simply: “is AI overhyped?” Imagination recently entered … Continued

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As a former technology journalist it’s not often I find myself bamboozled by technology, but the other day it happened. I was in the process of upgrading from one generic fruit-related smartphone device to another when something seemingly remarkable took place. I took the ‘new’ device out of the box and placed it on the table next to the old one … Continued

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As technology buzz words go, we think you’d be hard-pressed to find two that are more prevalent right now than neural networks and artificial intelligence; and with good reason. They are widely in use today, powering the image recognition in your favourite (or not so favourite) social media platform; the speech recognition systems on your intelligent connected speaker, and the … Continued

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