“They’re dials! Just simple dials! How could they mess them up so badly?” Believe it or not, but it’s something we’ve cried out many times here at Imagination. If you’re wondering what on earth I’m going on about, which is reasonable, let me back up and provide some
The car industry has been with us for over 100 years and it all started with the introduction of the combustion-engine powered car that Karl Friedrich Benz designed for Daimler in 1885. However, it was Henry Ford that brought the car to the masses, thanks to the introduction
The democratisation of technology is a remarkable thing. What is exclusive and special one day is seemingly everywhere the next. It’s commonly known as the pace of change and for the most part, it’s a good thing. This is especially true in the world of automotive. What used
You know that future everyone keeps talking about – the one with powerful AI, reusable space rockets and flying cars. Well, it’s sort of happening. We have intelligent speakers that can tell us the weather, new rockets launching and (mostly) coming back to earth and in China, manned
Over the last few years the concept of virtualization – separating software from the hardware on which it is run – has become familiar to many. In this post, we will describe what virtualization is, and look how it works in PowerVR GPUs, and explain how this provides
Over the past few days in the UK government broke the news that from 2040 new petrol or diesel powered vehicles would be banned. It’s a bold move that indicates that our shiny new cleaner energy future is not just going to remain on the horizon forever; we’re
I don’t think many would disagree that the key technology trend of the 21st century so far has been the advent of mobile. However today I think we are on the verge of a huge shift towards another driving paradigm – smartness. Mobile has had huge social benefits
The automotive market is one of the most exciting sectors in the technology ecosystem, and as a result the industry is constantly fluctuating and evolving in order to keep at the forefront of new technology. This means the underlying hardware which powers the system must not only deliver
These days we seem to take it for granted how powerful and sophisticated computers have become. We can talk to our phones and our Bluetooth speakers and they will respond with context-aware information; in certain cars you can take your hands off the wheel and let yourself be
HMI design for embedded systems At Embedded World in Nuremberg this week, the team from Socionext and Socionext Embedded Software Austria are on hand in the Imagination stand (#4-629) to demonstrate the new SC1810 SoC, which uses a PowerVR Series8XE GPU. This first integration of a PowerVR Series8XE
We’re delighted that the design team for our PowerVR Series2NX Neural Network Accelerator (NNA) has been honoured with a prestigious British Engineering Excellence Award (BEEA). The BEEAs were established in 2009 to demonstrate the high calibre of engineering design and innovation in the
After a period out of the spotlight, ray tracing technology has recently come back into focus, taking up a lot of column inches in the tech press. The primary reason is because graphics cards for the PC gaming market have
Amazon, the internet shopping giant, announced earlier this week the latest version of its media streaming device, the Fire TV Stick 4K. First released in 2016, the Fire TV stick brings catch-up streaming services to any TV with an HDMI
Once, when you were looking to develop a mobile application with complex graphics, in most cases you immediately thought of OpenGL ES. In this blog post we’ll be discussing the benefits of Vulkan and why you really ought to consider using this
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