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Consumer multimedia
Benny Har-Even

Imagination Technologies: the ray tracing pioneers

After a period out of the spotlight, ray tracing technology has recently come back into focus, taking up a lot of column inches in the tech press. The primary reason is because graphics cards for the PC gaming market have been released from NVIDIA that support the groundbreaking

Amazon Fire Stick 4K pic
Consumer multimedia
Benny Har-Even

Amazon Lights up its Fire TV Stick 4K with PowerVR

Amazon, the internet shopping giant, announced earlier this week the latest version of its media streaming device, the Fire TV Stick 4K. First released in 2016, the Fire TV stick brings catch-up streaming services to any TV with an HDMI port – just plug in and go. This

Consumer multimedia
Benny Har-Even

PowerVR in silicon: Vivo Y83 smartphone review

If you were watching the World Cup earlier this year and for some reason weren’t gripped by what you were seeing you may have noticed the brand ‘Vivo’ on the advertising hoardings running down the sides of the pitches. I’d say it was a good decision for the

Consumer multimedia
Andrew Girdler

Rogue Swarm demo: bringing Vulkan to life with PowerVR Series8XE

At GDC 2018 earlier this year, we launched our latest technical graphics demo focusing on our PowerVR Series8XE range of GPUs. From the beginning of the project, we set out to show exactly how much our PowerVR Series8XE range of GPUs was capable of, despite its highly compact,

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Consumer multimedia
Rosanna Ashworth-Jones

PowerVR Tools and SDK 2018 Release 1 now available

The PowerVR Developer Technology team is delighted to announce the latest version of our PowerVR Tools and SDK – 2018 Release 1. Following on from our major SDK Framework overhaul in our release late last year, this is yet another significant iteration. For starters, we have made further

Mr Gnome
Consumer multimedia
Mike Barnes

Saying goodbye to the PowerVR gnome: charting his creation from SDK to GDC star

If you’ve been paying attention to Imagination’s recent demos you may have seen that a certain gnome has made a regular appearance on our booth. However, after putting in sterling work we’ve decided that it’s time to retire our small, plump, red-hatted friend. However, we have become rather

AR/VR
Dev Tech

PowerVR Performance Tips for Unity Game Engine

If you’re developing for Unity on mobile, this is a blog post you can’t afford to miss! Recently we gave you some PowerVR performance tips for Unreal Engine 4. However, if Unity is more your thing, we’re now going to share with you the Unity performance-boosting tips from our

Consumer multimedia
Rosanna Ashworth-Jones

Introducing the groundbreaking PVRStudio and PVRTune Complete

Some of our PowerVR Developer Technology team are living it up in San Francisco this week at the Game Developer Conference 2018 on our Imagination Technologies booth #102. If you’re lucky enough to be at GDC, the fact you’re taking the time to read this blog post suggests

Consumer multimedia
Dev Tech

RenderDoc gains PowerVR support

If you are a graphics developer, you have most likely come across RenderDoc at some point during one of your projects. It is a graphics debugger that many developers find saves them a lot of time. It’s now supported on PowerVR and also supports our PVRTC compression format.

Artificial Intelligence (AI)
Rosanna Ashworth-Jones

Introducing the PowerVR CLDNN SDK

Recently, we released our first AI-orientated SDK – the PowerVR CLDNN. In this post we’d like to explain what it is, what it’s for, and how to use it, so read on for more. The CLDNN API The PowerVR CLDNN API enables fast, efficient development and deployment of

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British Engineering Excellence Award

PowerVR Vision & AI design team collect another award

We’re delighted that the design team for our PowerVR Series2NX Neural Network Accelerator (NNA) has been honoured with a prestigious British Engineering Excellence Award (BEEA). The BEEAs were established in 2009 to demonstrate the high calibre of engineering design and innovation in the

Series8XT AR/VR Banner

Imagination Technologies: the ray tracing pioneers

After a period out of the spotlight, ray tracing technology has recently come back into focus, taking up a lot of column inches in the tech press. The primary reason is because graphics cards for the PC gaming market have

Amazon Fire Stick 4K pic

Amazon Lights up its Fire TV Stick 4K with PowerVR

Amazon, the internet shopping giant, announced earlier this week the latest version of its media streaming device, the Fire TV Stick 4K. First released in 2016, the Fire TV stick brings catch-up streaming services to any TV with an HDMI

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