Category: PowerVR video and vision


Some industry analysts and journalists are approaching 360 video with skepticism, fearing another 3D TV moment. Here are seven reasons why we think 360 video is here to stay: 1.      (User generated) content is king Adoption of new video technologies is often driven by user generated content.  Only Panasonic and Fuji made any real attempt to create cameras to easily … Continued

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Hello everyone! Welcome to my first blog with Imagination. Going forward I’ll be contributing here by providing snapshots of Imagination’s participation at events around the world, as well as some of the latest developments from the company. Let me start with some really cool news. At the recently concluded Open Innovation Platform® Ecosystem Forum held in Santa Clara, California, Imagination … Continued

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Modern mobile application processors are highly heterogeneous, combing a variety of different hardware components optimized for different tasks. As shown in the figure below, a processor designed for vision might include an Image Signal Processor (ISP) for acquiring image sensor data, a vector processor such as a GPU for efficient data-parallel operation on pixels and feature vectors, and a CPU … Continued

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Heterogeneous architectures in embedded computing are fast becoming a reality – we indeed see many leading IP and semiconductor companies today building heterogeneous computing hardware. In the article below, I’m going to describe one typical use case for heterogeneous computing and the challenges that result from moving to a heterogeneous programming model. Running a beautification algorithm on a modern SoC … Continued

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If you look at the semiconductor landscape today, the number of companies that have the ability to design advanced SoCs is shrinking rapidly. Industry consolidation/verticalization and rising manufacturing costs are creating an environment where true differentiation is difficult to achieve using generic solutions. In addition, integrating high performance CPUs, GPUs, coherent fabrics and other hardware blocks requires deep expertise, increasing … Continued

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In a recent blog article, I covered a few announcements from MWC related to chips using MIPS CPUs for IoT and M2M applications, a market that is set to continue growing exponentially in the next decade. Executives at Cisco are predicting that the IoT phenomenon will be worth $19 trillion over a ten year period from 2013 to 2022. This … Continued

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When the HSA Foundation was officially introduced back in 2012, I remember being on a conference call with our EVP of marketing Tony King-Smith and Patrick Moorhead*, founder and president of Moor Insights & Strategy. Patrick was working on a whitepaper (you can read it here) and was talking to the founding members to get more background information on how … Continued

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Jeff Bier wrote in his monthly column that CES 2015 marked the year when the Internet of Things (or what I’d like to call connected devices) began to see. Whether it’s a sports camera, smartphone or a professional DSLR, most video content of the future will be encoded using formats such as H.265 or VP9, two state-of-the-art compression standards that … Continued

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When it comes to multimedia streaming, people tend to think about YouTube, Netflix and many other services that deliver your favorite clips on smartphones, tablets and laptops. But thanks to a series of smarter technologies, users can also stream videos between devices over wireless protocols. One example is Miracast, a peer-to-peer wireless screencasting standard that runs on existing Wi-Fi Direct … Continued

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