Imagination at SIGGRAPH 2010

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Stereo 3D at SIGGRAPH 2010
Imagination’s Peter McGuinness checks out POWERVR enabled Stereo 3D

We joined our colleagues in Khronos on a booth at SIGGRAPH 2010 in L.A. this week. Our key demo was of our stereoscopic 3D implementation of POWERVR. POWERVR is ideally suited to the increased performance demands of S3D and POWERVR enabled chips already in the market can handle S3D already. Indeed we used Intel’s CE4100 for our demo.

Of course we also had plenty of the latest phones, including the new Samsung Galaxy S and Wave phones, showing the broad range of operating systems we support. Of particular interest to the more technical SIGGRAPH audience were the tools available within our SDK, especially PVRShamen, which lets you examine full 3D scenes and make changes to shaders on the fly. Our demo for this was simple – going in and making objects bright blue. We think it got the point across about the usefulness of the tool though.

David Harold

David Harold

David Harold is VP of Marketing and Communications at Imagination Technologies. David joined Imagination in 1998 and has helped it grow from PC cards, arcade machines and games consoles to its breakthrough mobile GPUs, market-making digital radio technology, and now AI & vision technology. Though his focus at Imagination is on partnerships, branding and marketing he also writes and speaks on technology topics, especially AI and future trends.

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