This week Imagination will be showcasing our innovative technologies at AutoSens, the Automotive Sensor and Perception Conference, which connects engineers and others who are involved in the ADAS and autonomous vehicles markets.


The conference takes place in locations in the US and Europe, and this week it’s located in Detroit, a place long associated with the motor car. Once the beating heart of the US car industry, Detroit has more recently endured many challenging years. However, its emotional connection to the history of the car is undeniable, and the city is now seeing the benefits of strong regeneration and investment programs, making it the ideal place for discussions around the future of personal transport.

Offering a balance between technology and business the event covers a wide range of topics, from sensor technology and image processing, to the evolution of algorithms and the application of deep learning, computer vision and AI in embedded systems. This naturally dovetails with the work we are doing at Imagination Technologies.

Imagination has been intrinsically involved in the automotive sphere for many years and its GPUs are found in embedded automotive systems such as the R-Car H3 from Renesas, which powers infotainment and driving safety support system and the Jacinto OMAP 5 from Texas Instruments as found in Ford’s SYNC 3 communications and infotainment system. Devices such as these are compliant with the ISO 26262 standard for functional safety to ASIL B level and as we move towards more assisted and autonomous driving we continue to work with our partners to ensure they meet all functional safety requirements as efficiently as possible.

These ADAS and autonomous systems make extensive use of convolutional neural networks (CNNs) and we have long experience running these on our GPUs as well as on dedicated hardware such as our recently released Series2NX.  It’s not just hardware that we offer though. We support our customers by providing complete solutions with all the layers they need such as software and verification tools, enabling the creation of end-to-end systems, creating a time-to-market advantage for our customers.

To talk to us in more detail about the latest technology trends; you’ll find us at booth number 6 in the exhibition hall. There we’ll be showing several of our recent demos including our surround view car illustrating how a high-quality 3D surround model can be created using a smaller, low-power GPU, thanks to our market-leading power efficiency.

We can also explain how our GPUs offer full hardware virtualization delivering the highest performance and fully secured GPU utilisation, a real game changer for the automotive industry.

So if you’re at AutoSens be sure to come find us at booth number 6 and let us show you how Imagination’s innovation enables you to create best-in-class products for the car of the future.


Categories: News and events Tags: AutoSens