Imagination Data Bite: Using mobile technologies

Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on digg
Share on email

Imagination reached out to 428 technology users from across our connected society as part of its Technology of the Future Survey, which explored user attitudes to new technologies, like wearables and the Internet of Things, as well as the social impact of technology on our security and privacy.

Some of the findings showed interesting attitudes to the way technology is already being used.

Well over half (60%) of the respondents who have a device with a front-facing camera use it as a mirror, and some use it solely as a mirror (9%).

Over half of the respondents (55%) use smart devices in the restroom, presumably for browsing as only a few (8%) reported using their smart device to call someone while in the restroom.

But while some users are clearly finding interesting new uses for their mobile tech others are still getting to grips with it. In the ‘write in section’ of the survey, one of the top requests was for built-in instructions in devices.

Imagination IP: working together for mobile technologies

Whether you’re designing application processors for smartphones, tablets, portable game console or any other mobile platform, it is becoming cleared that the way in which users interact with their devices means SoCs need much more than high-performance CPUs and GPUs; consumers want their mobile devices to handle high-speed gaming, fast web browsing, multimedia capturing and editing, and everything in between.

Because Imagination designs all the blocks SoC designers need to build a complete solution, we have made several optimizations which enable more efficient interactions between different processors. For example, PowerVR GPUs (graphics processing units) and VPUs (video processing units) can share system level cache (SLC) memory which generates important savings in bandwidth and lowers power consumption. Additionally, we’ve recently enabled a number of ground-breaking features in our PowerVR ‘Raptor’ ISP architecture for camera modules, creating optimizations between and within IP blocks to allow implementation of ultra-efficient subsystems. ‘Raptor’ provides flexible access to both programmable and hard wired system resources, enabling optimizations such as:

  • Zero memory™ output to video encode and vision accelerators for low-power, low-latency applications; fast, low power vision systems; and flexible sensor array support
  • Image analysis to produce metadata for improved video encode bitrate and quality control
  • Optimized software to implement zero copy computational photography via standards extensions
  • Re-entrant streaming port to allow image data to be streamed to custom hardware vision processors and then re-inserted to the ISP pipe

Close connections between ‘Raptor’ IP cores and other SoC resources can break down the barriers to enabling full support of Ultra HD video and high pixel count photography in mobile devices and tablets. Close coupling to Imagination’s PowerVR video encoders core reduces memory traffic and enables better allocation of bitrate to produce superior image quality for a given bitrate.

Imagination hardware IP for mobile technologies

When it comes to the new Ensigma combo IP cores that we’ve launched at Embedded Technology 2013, advantages include:

  • Unified memory architecture for the lowest possible silicon footprint
  • Maximum use of unified system memory, minimizing on-chip RPU memory demands for data and program storage
  • Removal of interface bottlenecks and processing requirements for USB/SDIO
  • Reduction of off-chip communication and external I/Os for increased power savings
  • Better host power management for reduced overall system power consumption

MIPS CPUs, PowerVR graphics processors (GPUs), PowerVR video/vision processors (VPUs), FlowCloud IP and other Imagination solutions, Ensigma RPUs are key elements of Imagination’s comprehensive IP portfolio for tomorrow’s mobile processors. These processor IP architectures are optimized for integration into next-generation System-on-Chips (SoCs) for a broad range of applications and can be licensed in various flexible configurations depending on each customer’s requirements.

To stay updated on the latest news and announcements related to our mobile ecosystem, follow us on Twitter (@ImaginationTech) and keep coming back to our blog.

David Harold

David Harold

David Harold is VP of Marketing and Communications at Imagination Technologies. David joined Imagination in 1998 and has helped it grow from PC cards, arcade machines and games consoles to its breakthrough mobile GPUs, market-making digital radio technology, and now AI & vision technology. Though his focus at Imagination is on partnerships, branding and marketing he also writes and speaks on technology topics, especially AI and future trends.

Please leave a comment below

Comment policy: We love comments and appreciate the time that readers spend to share ideas and give feedback. However, all comments are manually moderated and those deemed to be spam or solely promotional will be deleted. We respect your privacy and will not publish your personal details.

Blog Contact

If you have any enquiries regarding any of our blog posts, please contact:

United Kingdom
Tel: +44 (0)1923 260 511

Search by Tag

Search by Author

Related blog articles

bseries imgic technology

Back in the high-performance game

My first encounter with the PowerVR GPU was helping the then VideoLogic launch boards for Matrox in Europe. Not long after I joined the company, working on the rebrand to Imagination Technologies and promoting both our own VideoLogic-branded boards and those of our partners using ST’s Kyro processors. There were tens of board partners but only for one brief moment did we have two partners in the desktop space: NEC and ST.

Read More »
pvrtune complete

What is PVRTune Complete?

PVR Tune Complete highlights exactly what the application is doing at the GPU level, helping to identify any bottlenecks in the compute stage, the renderer, and the tiler.

Read More »
dancing people listening to music

Why you should care about Bluetooth Low Energy Audio

Earlier this week, we announced our new iEB110 IP, a complete Bluetooth Low Energy IP solution based on the recently announced Bluetooth SIG version 5.2 specification. We’re particularly excited about this IP as the BLE 5.2 specification introduces LE audio, which is a significant step forward for Bluetooth audio, both in terms of sounds quality and functionality.

Read More »


Sign up to receive the latest news and product updates from Imagination straight to your inbox.