Imagination hits it big in China with first PowerVR Inspire event

On Tuesday 4th December, we kicked off the first of our PowerVR Inspire event in Shenzhen, China., and then moved on to Shanghai later in the week. With over 280 attendees, the Shenzhen event was very full, comfortably exceeding our initial attendee targets.

PowerVR Inspire 2018

At the show, we were also joined by our partners, including RockChip, Andes and Si-Five, who each had their own booths on the exhibition floor.

As the Shenzhen event, we officially launched PowerVR Series3NX and PowerVR Series9XEP/XMP/XTP, which were well received and followed this with briefings with journalists from leading Chinese publications such as EE Times-China, EDN China and OFWeek. Whilst the media were particularly keen to discuss advances in AI and neural networks, and the role of PowerVR’s NNA, there were also multiple questions on our GPUs, our work in the automotive market and the developments of RISC-V.

Neal Forse
Neal Forse, Senior Director of Product Management for Vision and AI, Imagination

Moving to Shanghai on Thursday 6th December, we presented to an even bigger audience, with over 260 attendees.

In addition to the product launches, we had several demonstrations at the events. These included; a cluster demo running on a low-power PowerVR Series8XE GPU. As you can see in the video, it contains an efficiently created modern dashboard design that showcases FXAA+MSAA for car rendering and possible surround view applications as well as a mini infotainment demo.

Also on show was a demo featuring our PowerVR Series2NX AX2185 running on the Xilinx FPGA, showcasing a classifier and Single Shot Detection (SSD) running in parallel, time sliced, on the same machine.

Mr Zhou Chen, vice president of Ziguang Marketing, delivered the keynote speech at the Shanghai event, where he highlighted the importance of AI and visual experience applications, as well as the deep cooperation between Ziguang and Imagination, who have been working together on GPU and AI technology since 2016.

Mr Zhou Chen from Ziguang
Mr Zhou Chen from Ziguang giving the key note speech in Shenzhen.

The events was followed by another award win for our Power Series2NX NNA, this one given at the 2018 IoT Conference in Shenzhen. This followed on from its recent win at the ASPENCORE Global Electronic Achievement Awards Annual EDA/IP award ceremony, making it the fourth the NNA has won this year.

PowerVR Series2NX picks up another award

For more news and announcements related to PowerVR, keep coming back to our blog and follow us on Twitter @ImaginationTech@PowerVRInsiderFacebook, and LinkedIn.

Please leave a comment below

Comment policy: We love comments and appreciate the time that readers spend to share ideas and give feedback. However, all comments are manually moderated and those deemed to be spam or solely promotional will be deleted. We respect your privacy and will not publish your personal details.

Search by Tag

Search for posts by tag.

Search by Author

Search for posts by one of our authors.

Featured posts
Popular posts

Blog Contact

If you have any enquiries regarding any of our blog posts, please contact:

United Kingdom
Tel: +44 (0)1923 260 511

Related blog articles

Connecting to CES 2019

Attending CES on an annual basis does enable one to make comparisons and get a sense of how technology and trends are progressing. Therefore, as well as meetings and discussions around our recent graphics and AI announcements we took the

AI in the UK: Year in Review

As a company focused heavily on enabling AI processing, it’s important to us that the country where we live is supporting efforts around AI technology development and policy. Indeed, the government, academic institutions, investors, and the entire ecosystem in the

CES 2019 banner

Get some facetime with Imagination at CES 2019

As the holiday season starts to fade to a distant memory the reality of CES is once again looming large our horizons, promising a new flurry of technology announcements to try and make sense of. As the saying goes, what

Lenovo 300e

PowerVR 2018 consumer tech round-up

Before we shut up shop for the year here at Imagination HQ, we thought we take a quick look at some of the end user products that Imagination tech found its way into in 2018. Our IP has appeared in

Stay up-to-date with Imagination

Sign up to receive the latest news and product updates from Imagination straight to your inbox.

  • This field is for validation purposes and should be left unchanged.