Imagination Technologies launches new logo at MWC 2013 (part 1)

Share on linkedin
Share on twitter
Share on facebook
Share on google

At MWC 2013, Imagination Technologies has reinvented itself with a brand new company logo offering a new identity and a refreshed image to partners, investors, and analysts. The new branding represents Imagination’s diversification and growth due in large part to recent acquisitions of several key companies such as Caustic Graphics, HelloSoft, MIPS Technologies and Nethra Imaging.

The meaning behind Imagination Technologies’ logo

The concept behind Imagination’s logo was initially developped over fifteen years ago. Initially, it included the all-familiar circle and square coloured yellow on the inside. Although it might seem like a simple idea, it was passionately discussed, as Imagination wanted to offer the world a glimpse of the passion that motivates the company; that passion was finally captured by a unique and memorable image that has now become a symbol of Imagination Technologies.

Imagination Technologies logo (first version)The logo has an interesting story behind it. On one hand, it symbolizes a person sitting at his computer, as seen from above.

On the other hand – and this is where things get really geeky – it is a visual representation of an ancient problem: squaring the circle. This 2500-year old challenge consists of constructing a square with the same area as a given circle by using only a finite number of steps with compass and straightedge.

It is about overcoming seemingly impossible task, something that Imagination Technologies has been quite consistent at over the last 25 years of its existence.

Later on, the logo was given a facelift: the yellow was gone and the font was slightly modernized, but no other major changes occurred. The brand name was also changed from Imagination Technologies to a more straightforward name – Imagination, making it easier for our ecosystem partners as well as analysts and press to recognize us.

Imagination Technologies logo (second version)

To reveal the latest evolution of our logo we have chosen GSMA’s 2013 Mobile World Congress in Barcelona. The show’s motto – The New Mobile Horizon – aptly fits with what has been at the core of Imagination Technologies: offering our partners complete and efficient mobile IP solutions.

Imagination_Technologies_new logo

As you can see, the popular theme of squaring the circle has prevailed once again, but the font type and colour were radically altered so that everything becomes a closer representation of what we are today, as a company: modern, dynamic, open.

by Imagination: PowerVR, Ensigma, Meta, MIPS, HelloSoft and Caustic

At its launch, the PowerVR family of graphics cores was also given a logo of its own which could be used on boxes, games and products. That logo gradually evolved from a 2D image to a more dynamic 3D representation. Finally, as the business was refocused towards IP licensing, the consumer facing PowerVR logo was quietly retired.

Today we are proud to introduce not just a revamped PowerVR logo, but symbols for each IP family reflecting the equal prominence we give to each part of the industries most comprehensive IP range.

PowerVR by Imagination Technologies
Caustic by Imagination Technologies
MIPS by Imagination Technologies
Meta by Imagination Technologies
Flow by Imagination Technologies
Ensigma by Imagination Technologies HelloSoft by Imagination Technologies

What do you think about our new logo? Leave us a comment in the box below and make sure you follow us on Twitter (@ImaginationTech) for the latest news and announcements from Imagination Technologies and our partners.

8 thoughts on “Imagination Technologies launches new logo at MWC 2013 (part 1)”

Please leave a comment below

Comment policy: We love comments and appreciate the time that readers spend to share ideas and give feedback. However, all comments are manually moderated and those deemed to be spam or solely promotional will be deleted. We respect your privacy and will not publish your personal details.

Search by Tag

Search for posts by tag.

Search by Author

Search for posts by one of our authors.

Featured posts
Popular posts

Blog Contact

If you have any enquiries regarding any of our blog posts, please contact:

United Kingdom
Tel: +44 (0)1923 260 511

Related blog articles

Product and event round-up from the experts in GPU and AI

It’s certainly been a busy few months for Imagination. Towards the latter end of last year, we released a raft of new products and initiatives, and a new CEO took the helm giving us real momentum for 2019. At the

How AI is conducting the future of music technology

“We tend to think of technological advances as destroying what’s gone before, but that doesn’t usually happen. This could lead to a different way of making music.” – Jarvis Cocker, former Pulp frontman, solo artist, writer and broadcaster In recent

Why you should join Imagination at Embedded World 2019

Our technology is focussed entirely on offering SoC manufacturers low power, high-performance options for building groundbreaking products in a range of markets, from automotive to smart devices such as smart speakers to the latest smartphones. Embedded World is one of

Stay up-to-date with Imagination

Sign up to receive the latest news and product updates from Imagination straight to your inbox.

  • This field is for validation purposes and should be left unchanged.