Imagination Technologies launches new logo at MWC 2013 (part 2)

At MWC 2013, Imagination Technologies has reinvented itself with a brand new company logo offering a new identity and a refreshed image to partners, investors, and analysts. The new branding represents Imagination’s diversification and growth due in large part to recent acquisitions of several key companies such as Caustic Graphics, HelloSoft, MIPS Technologies and Nethra Imaging.

Imagination_Technologies_new logo

A history of Imagination Technologies

Imagination Technologies has been around for almost three decades and has gone through several reincarnations and evolutions. Imagination was originally founded in 1985 under the name VideoLogic. Its early products focused on graphics and sound acceleration, home audio systems, video-capture and video-conferencing systems, powering popular arcade gaming platforms like Sega’s Dreamcast console.


The Dreamcast console had a PowerVR Series 2-based GPU from NEC, codenamed CLX2

In 1994, the Imagination Group plc was listed on the London Stock Exchange where it quickly became one of the most profitable FTSE250 companies.

By 1999, Imagination Technologies was creating a large numbers of innovative technologies and decided to make these available to the wider market by becoming an  IP licensing company. Consequently, the company was split into two operating business units – one focused on consumer electronics and the other on semiconductor IP. VideoLogic’s consumer product brand first became Pure Digital, and later simply Pure. Pure has now become a world leading consumer electronics manufacturer and leads the way in mainstream wireless music and radio systems and entertainment cloud services as well as innovating in new areas such TV set top boxes with advanced graphical UIs.

Imagination Technologies is run by an executive management board headed by Hossein Yassaie who serves as CEO and CTO and has been recently knighted for his services to the technology and semiconductor industry. Prior to joining Imagination Technologies in February 1992, he was with STMicroelectronics and Inmos for eight years. Hossein was technical director at Imagination Technologies before becoming Chief Executive Officer in June 1998.

The company is famous for its PowerVR graphics and video IP cores, as a rapidly-growing ecosystem of technology partners and developers rallied around the mobile industry’s leading GPU IP solution; PowerVR cores quickly became a standard for computing and consumer architectures in the mobile and embedded markets. Over time, Imagination has invested in other key multimedia and connectivity technologies like its Ensigma radio processors, Meta CPUs, HelloSoft V.VoIP and Caustic ray tracing solutions and, more recently, MIPS CPUs.


Apocalypse 5D Sonic was a PCI card integrating the high-end PowerVR-based NEC PCX2 processor

Since going public in 1994, Imagination has continued to grow in terms of revenues and staff levels as it continues to push towards becoming a top three provider of design IP worldwide. Another medium term goal is to achieve 1 billion annual unit shipments with the help of its partners by 2016.

Do you remember Imagination from its VideoLogic days? Did you own a PowerVR-based PC card like the VideoLogic Apocalypse 3Dx or the STG4000 KYRO back in the day? What about the Dreamcast console from Sega?

Tell us about your favorite PowerVR-based device in the box below and make sure you follow us on Twitter (@ImaginationTech) for the latest news and announcements from Imagination.

Leave a Comment

Search by Tag

Search for posts by tag.

Search by Author

Search for posts by one of our authors.

Featured posts
Popular posts

Blog Contact

If you have any enquiries regarding any of our blog posts, please contact:

United Kingdom
Tel: +44 (0)1923 260 511

Related blog articles

What is PowerVR Automotive? Register NOW to hear our webinar.

The automotive industry is going through many changes and that is having a huge impact on the semiconductor IP industry. The vehicle will move from being predominantly mechanical to primarily a computer on wheels enabling a future of self-driving cars,

Image-based lighting

PowerVR Tools and SDK 2018 Release 2 now available

Here’s an early Christmas present for graphics developers – the release of the latest version of our PowerVR Tools and SDK! The headline features for this release include some exciting new examples demonstrating new techniques in our SDK, and some very

on stage in China

PVRIC4 a hit at ICCAD 2018 in China

Imagination’s PVRIC4 image compression tech garnered plenty of attention at the recent ICCAD China 2018 symposium, which took place on 29th and 30th November at the Zhuhai International Convention & Exhibition Centre, China. The annual event focusses on integrated circuit

The ultimate embedded GPUs for the latest applications

Introducing PowerVR Series9XEP, Series9XMP, and Series9XTP As Benjamin Franklin once said, only three things in life are certain: death, taxes and the ongoing rapid advancement of GPUs for embedded applications*. Proving his point, this week, Imagination has once again pushed

Stay up-to-date with Imagination

Sign up to receive the latest news and product updates from Imagination straight to your inbox.

  • This field is for validation purposes and should be left unchanged.