It's all about the user experience

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Building on the OMAP™ 4 platform family’s technological achievements , Texas Instruments introduced today at Computex 2011 the power-efficient OMAP4470 applications processor, designed to deliver the perfect balance between processing power, graphics, display subsystem functionality and multilayered user interface (UI) composition.

TI says that the OMAP4470 processor is the first OMAP offering to leverage the POWERVR SGX544 and that combining the SGX544’s features with the sophisticated OMAP architecture enables TI customers to deliver a new set of applications to end-users, including DirectX-driven games and videos.

“Graphics processing is now at the very heart of the mobile computing experience, providing the gateway to an enriched experience of user interface, gaming, location services, web and media,” said Hossein Yassaie, CEO, Imagination Technologies. “Combining the OMAP 4 platform’s low-power, high-performance architecture with the extensive acceleration capabilities and API support of Imagination’s POWERVR SGX544 will enable experiences that will really make people sit up and take notice.”

Check out the full details here.

David Harold

David Harold

David Harold is VP of Marketing and Communications at Imagination Technologies. David joined Imagination in 1998 and has helped it grow from PC cards, arcade machines and games consoles to its breakthrough mobile GPUs, market-making digital radio technology, and now AI & vision technology. Though his focus at Imagination is on partnerships, branding and marketing he also writes and speaks on technology topics, especially AI and future trends.

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