Imagination Blog

When the HSA Foundation was officially introduced back in 2012, I remember being on a conference call with our EVP of marketing Tony King-Smith and Patrick Moorhead*, founder and president of Moor Insights & Strategy. Patrick was working on a whitepaper (you can read it here) and was talking to the founding members to get more background information on how … Continued

Read More

Having managed several university programmes for some of the world’s leading semiconductor companies, I have found that there are three reasons why companies should engage with academia: Recruitment – to find people Research – to discover new ideas Marketing – to influence the broader market It’s this last topic – Marketing – that mystifies most companies. There’s a general misunderstanding … Continued

Read More

Vulkan™ is a next-generation, high-performance graphics and compute API developed by the Khronos Group. Previously known as glNext, Vulkan has been designed to address some of the shortcomings of the original OpenGL® API which was introduced 22 years ago. Here is a summary of Vulkan extracted from the official press release: Ground-up redesign of the API: enables high-efficiency access to … Continued

Read More

On Monday at MWC 2015, Imagination announced that its MIPS CPUs have been deployed in a range of LTE chips from Altair and Sequans. Both vendors are taking full advantage of the unique multi-threading capability in MIPS I-class CPUs which offer reduced power consumption and superior performance when handling multiple latency-sensitive tasks simultaneously. Leading LTE chip makers using multi-threaded MIPS … Continued

Read More

Even though most headlines at MWC 2015 will tend to focus on flagship devices, a lot of the growth in mobile at the moment is coming from emerging markets where sub-$100 smartphones are selling in large volume. Today we are introducing PowerVR G6020, a new and highly efficient Rogue GPU that provides an ideal solution for the ultra-affordable mobile market … Continued

Read More

Jeff Bier wrote in his monthly column that CES 2015 marked the year when the Internet of Things (or what I’d like to call connected devices) began to see. Whether it’s a sports camera, smartphone or a professional DSLR, most video content of the future will be encoded using formats such as H.265 or VP9, two state-of-the-art compression standards that … Continued

Read More

This year MWC and GDC 2015 are happening during the same week which is unfortunate for me because I really enjoy going to both events. Although attended by different demographics, a common theme you will be hearing next week is how the exponential increase in performance is paving the way for console-quality graphics on next-generation embedded devices, including smartphones and … Continued

Read More

This post serves as a quick start guide of how you can add the PVRTrace libraries to your own OpenGL ES application and begin capturing traces. We will use the PowerVR SDK example applications to demonstrate the process. We will be attaching the trace libraries to Windows 32-bit applications here. Dynamically linked libraries are also provided for all other platforms, … Continued

Read More

Crowdfunding is now more popular than ever, creating a straightforward way for startups to achieve validation from customers directly. Wearables, microcomputers and sports cameras are some examples of success stories in the world of crowd-sourced funding. There is a lot of innovation brewing inside the web pages of Kickstarter, Indiegogo, Pozible so in this article I will be highlighting inventions … Continued

Read More