Imagination Blog

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World IP Day: Powering Change: Women in innovation and creativity
Interviews and Insight
imaginationtech

The Inventions of Imagination

Thursday, April 26th marks ‘World IP Day,’ a day each year when the World Intellectual Property Organization (WIPO) spreads the word about the role that intellectual property (IP) rights play in encouraging innovation and creativity. As an IP company, we here at Imagination thought we’d take this opportunity

AI and GDPR
Artificial Intelligence (AI)
Simon Forrest

When humans don’t ‘need to know’: How on-chip AI helps GDPR compliance

The impact of GDPR On 25th May 2018, all member states of the European Union will adopt the new General Data Protection Regulations (also called GDPR) which tightens up rules on the collection, management and usage of personal data. The new regulations have wide-ranging implications on the way

Mobile
Benny Har-Even

Rising expectations: depth of field on mobile

While these days most of us with a smartphone might take gaming on mobile for granted many of us with older memories will recall that it’s actually a relatively recent development. In the days of basic Nokia phones, the likes of Snake ruled the roost (is that a

Game of gnomes screenshot
AR/VR
Benny Har-Even

Game of Gnomes: AR on PowerVR made simple

Recently, Imagination attended GDC 2018, presenting an opportunity for game developers to get the latest info on our recent hardware and learn more about our new, groundbreaking developer tools. At our booth, we had a number of demos on show and one of these was an AR application

AR/VR
Dev Tech

PowerVR Performance Tips for Unity Game Engine

If you’re developing for Unity on mobile, this is a blog post you can’t afford to miss! Recently we gave you some PowerVR performance tips for Unreal Engine 4. However, if Unity is more your thing, we’re now going to share with you the Unity performance-boosting tips from our

Consumer multimedia
Rosanna Ashworth-Jones

Introducing the groundbreaking PVRStudio and PVRTune Complete

Some of our PowerVR Developer Technology team are living it up in San Francisco this week at the Game Developer Conference 2018 on our Imagination Technologies booth #102. If you’re lucky enough to be at GDC, the fact you’re taking the time to read this blog post suggests

News and events
Robin Britton

Unleash your inner gnome at GDC 2018

Imagination is of course at GDC this week, and this year, with a nod to the current excitement around augmented reality, we’re having some fun with gnomes and emoji. We’ve given our face detection demo a (virtual) face-lift – turning the faces of visitors to our booth into gnomes!

News and events
Benny Har-Even

Imagination at GDC 2018

On Monday 19th March, the Game Developer Conference 2018 will open its doors, and professionals involved in the world of making games, from designers and artists to programmers and producers, will gather together for five days of learning, networking and general inspiration. Imagination Technologies has been powering the

Consumer multimedia
Dev Tech

RenderDoc gains PowerVR support

If you are a graphics developer, you have most likely come across RenderDoc at some point during one of your projects. It is a graphics debugger that many developers find saves them a lot of time. It’s now supported on PowerVR and also supports our PVRTC compression format.

News and events
Benny Har-Even

Women of Imagination

Today is International Women’s Day, the annual celebration of the achievements of women around the globe, in all spheres of life. This year the day has particular resonance. The #TimesUp and #MeToo campaigns have dominated headlines and done an effective job in highlighting issues of harassment and gender

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If you have any enquiries regarding any of our blog posts, please contact:

United Kingdom

benny.har-even@imgtec.com
Tel: +44 (0)1923 260 511

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