Imagination Blog

Samsung Electronics UK has today announced a collaboration with Virgin Atlantic Airways to launch the new Galaxy Tab at  Virgin Atlantic’s flagship Clubhouse at Heathrow Airport. The brand alliance will enable Virgin Atlantic customers to be amongst the first people to experience the latest Samsung tablet, which includes POWERVR technology.

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Check out the new processors from Texas Instruments. The new AM3894 Sitara and C6A8168 Integra feature a POWERVR 3D graphics accelerator to enable richer graphical user interfaces and an enhanced user experience. They deliver support for up to two high-quality displays at up to 1920 x 1280 resolution with an SGX530 graphics accelerator up to 333 MHz  to render 3D graphics.

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Driverless cars. No, not the kind that roll down hills. Both New Scientist and TechNewsDaily have this week looked at the possibility of a future in which we enjoy a new level of automobile automation. ‘The tech industry needs a fresh market to address after TV, computers and cellphones – and the car is being seen as that “fourth screen”,’ says … Continued

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The new POWERVR Insider SDK 2.7 includes a navigation tutorial and access to NAVTEQ® map data. We’ve been working with Navteq, the leading global provider of maps, traffic and location data, so that developers can have access to high-quality, realistic data sets and comprehensive tutorials to help support their application development needs. There’s a considerable community of developers using our SDK … Continued

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On the 15th-16th Setpember Imagination will be appearing at the NMI Future World Symposium. Not only will we be exhibiting, Tony King-Smith, Vice Presedent of Marketing will be speaking on the 15th at 11am on “Convergence on the Chip “. So come along to booth 2 and take a look around!

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It is the Intel Developers Forum on 13th-15th September 2010 in San Francisco, CA. So if your passing through why not come and visit us at stand #971 in the Handheld Ecosystem Community Pavilion. There will be several Imagination staff manning the stand, so have a look over the array of demos and feel free to ask any questions that … Continued

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If you are in Japan (or the kind of person who might just fly there to see Imagination) you may be interested to know that Imagination Technologies’ Gordon McLachlan will be presenting the following papers at the CEDEC show: Efficient Delivery of Mobile Augmented Reality Gaming; Combining High Performance Video and Graphics Adding Advanced Shader Features and Handling Fragmentation: How to … Continued

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The new AK Peters book GPU Pro is out now (indeed we attended the launch event at SIGGRAPH a couple of weeks ago.) The overall book is edited by the estimable Wolfgang Engel with Imagination’s Kristof Beets tackling the editorship of the Handheld section. There is a hand-full of articles in the book from member’s of Imagination’s POWERVR team, plus lots … Continued

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Imagination and PURE Director of PR David Harold was boo’d at the launch of PURE’s new FlowSongs service. Audioboo’d that is. Check out the interview here. At the same time Imagination announced that it would be making the underlying technologies behind FlowSongs, and other innovative connected services, available for licensing. Check out that announcement too. We welcome comments below.

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We joined our colleagues in Khronos on a booth at SIGGRAPH 2010 in L.A. this week. Our key demo was of our stereoscopic 3D implementation of POWERVR. POWERVR is ideally suited to the increased performance demands of S3D and POWERVR enabled chips already in the market can handle S3D already. Indeed we used Intel’s CE4100 for our demo. Of course … Continued

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