Partner interview series: DJI – flying high

Share on linkedin
Share on twitter
Share on facebook
Share on google

DJI is a name now synonymous with drones, thanks to an estimated 74% market share across consumer, professional and enterprise markets. In the second of our ‘quick chat’ interview series, we speak to we talk to Charlie Sun, R&D Director at DJI to find out a bit more about the company’s perspective on the industry and how they are looking to stay ahead. 

mavic2_man_horse

The drone industry is growing. Who are the new drone users and what is the potential for future growth?

The drone industry is certainly growing fast. However, it is not yet mature, and we are more optimistic than most forecasts for the market. We believe that growth will be down to the revolutionary experience our future products will provide. This has been proven by our past key milestone products, such as the Phantom1, Phantom3, Mavic Pro and the Mavic 2.

How do you differentiate yourself in an increasingly competitive market?

For us, our core competence is based on our continuous investment in building up a strong technology advantage. We have made breakthroughs by creating products that define their categories and are highly reliable.

DJI Mavic 2
Drones such as the Mavic 2 have made DJI a market leader

How important do you believe having onboard AI is for the development of drone technology?

We have broadly adopted onboard AI technologies in our products currently in volume production. AI is used in capabilities such as obstacle avoidance, tracking, gesture control, and water surface detection. Furthermore, AI will have even wider applications in the products that are in development today. We believe that onboard AI will drastically improve the customer experience. It will be indispensable for human-machine interaction and autonomous flying.

What do you look for when you’re selecting technology partners for creating your SoCs?

We focus on the partner’s technological abilities, it’s eco-system value chain, and its sustainability in the long term.

What are the biggest challenges you think you’re going to face in the next five years?

 The biggest challenge will be how to continually innovate to maintain our technology edge. Therefore, working with Imagination is so important to us.

 

Please leave a comment below

Comment policy: We love comments and appreciate the time that readers spend to share ideas and give feedback. However, all comments are manually moderated and those deemed to be spam or solely promotional will be deleted. We respect your privacy and will not publish your personal details.

Search by Tag

Search for posts by tag.

Search by Author

Search for posts by one of our authors.

Featured posts
Popular posts

Blog Contact

If you have any enquiries regarding any of our blog posts, please contact:

United Kingdom

benny.har-even@imgtec.com
Tel: +44 (0)1923 260 511

Related blog articles

Product and event round-up from the experts in GPU and AI

It’s certainly been a busy few months for Imagination. Towards the latter end of last year, we released a raft of new products and initiatives, and a new CEO took the helm giving us real momentum for 2019. At the

How AI is conducting the future of music technology

“We tend to think of technological advances as destroying what’s gone before, but that doesn’t usually happen. This could lead to a different way of making music.” – Jarvis Cocker, former Pulp frontman, solo artist, writer and broadcaster In recent

Why you should join Imagination at Embedded World 2019

Our technology is focussed entirely on offering SoC manufacturers low power, high-performance options for building groundbreaking products in a range of markets, from automotive to smart devices such as smart speakers to the latest smartphones. Embedded World is one of

Stay up-to-date with Imagination

Sign up to receive the latest news and product updates from Imagination straight to your inbox.

  • This field is for validation purposes and should be left unchanged.