It’s certainly been a busy few months for Imagination. Towards the latter end of last year, we released a raft of new products and initiatives, and a new CEO took the helm giving us real momentum for 2019.
At the tail end of October, we announced PVRIC4 – our unique image compression format that makes our GPUs even more efficient by reducing system bandwidth and memory footprint through a visually lossless compression scheme. On the same day, we revealed Ensigma Location, that promises to revolutionise the IoT by sipping power rather than gulping it.
In November we launched PowerVR Automotive – emphasising our leading position in automotive with the release of a package of automotive-ready IP, software tools, documentation and long-term support. This was closely followed by the arrival of our latest GPUs – the second-gen PowerVR Series9 family: more performance and power efficiency for the entry-level, mid-range and the high-end.
Next was Release 2 of the PowerVR Tools and SDK for 2018, full of new techniques and functionality for developing on PowerVR.
We then announced our PowerVR Series3NX, the sequel to the Series2NX dedicated neural network accelerator. Series2NX ended 2018 picking up a total of four awards, with the final one coming at the ASPENCORE Global Electronic Achievement Awards Annual EDA/IP award ceremony. We also had our first PowerVR Inspire events in Shanghai and Shenzhen, China, presenting our technology to many partners in a booming market for semiconductor IP.
What better way to start the new year then, but in the relaxed and laid-back atmosphere of CES, where the world’s technology enthusiasts descend on Las Vegas en masse to see the latest technological advances, both useful and far-out.
As anyone who was at the show can attest, the theme this year was very much AI: with seemingly every type of product having those two letters attached in some way: from washing machines to TVs to drones, to surveillance cameras. Imagination had a very successful show meeting our customers and partners both old and new, and it was a great opportunity for them to meet with our new CEO, Ron Black, and for everyone to learn more about his plans for Imagination in 2019.
So what about the rest of the year? We have our Embedded World show coming up, where our own Kristof Beets will be speaking on the subject of the benefits of virtualization on embedded GPUs, just one of the number of reasons to come and see us at Embedded World this year.
We of course also have Game Developer Conference 2019 coming up, and our DevTech team will be there to speak about the latest developments in our PowerVR Tools and SDK and how are bringing more capabilities into the hands of developers.
That’s just some of the launches and events coming up and if the rest of the year is anything like the end of the last, it’ll certainly be interesting.