Siggraph 2011, Vancouver

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Wow! Siggraph 2011 was amazing, busy and full of great discussions. It’s pouring down with rain here in Kings Langley and we’re all missing the sun and great vibe of Vancouver already.

We showed Brazil 3.0 for the first time and it was great to see the love and respect held for this product — and the excitement about the new version, which introduces fully dynamic geometry support enabling full rendering and manipulation of ray traced rendered objects on the fly.

Check out the news on 3D World.

Brazil 3.0 is a completely new renderer implementation, designed from the ground up for real-time, interactive high quality visualization. Thanks to the speed of Brazil 3.0, users can now edit everything in a scene on the fly – including geometry, lights, materials and shaders – enabling truly interactive real-time high quality ray tracing-based visualization.

Brazil 3.0 is built using OpenRL, Imagination’s ray tracing API that it intends to promote as an open industry standard. OpenRL is designed to work on any graphics hardware, including Imagination’s forthcoming Caustic Professional ray-tracing board level solutions.

We also showed GLBenchmark 2.5 running on PowerVR SGX.

Says Laszlo Kishonti, founder and general manager of Kishonti Informatics: “We were delighted to have the opportunity to demonstrate our forthcoming GLBenchmark 2.5 with our key partner Imagination, the recognized industry leader in embedded and mobile graphics, at SIGGRAPH, the world’s most important graphics conference. Mobile phones, tablets and other embedded devices are becoming by far the highest volume and most widely used platforms for high performance graphics. More than ever before developers, silicon vendors, OEMs, analysts and many others are coming to us to use GLBenchmark tools to analyze and compare solutions. We believe GLBenchmark 2.5 will be a vital tool for the mobile and computing industries to help them quantify and validate graphics performance.”

If you came by the booth to visit us during the show, thanks, and we’ll be back at the show next year in L.A.

Our next shows are CEDEC and Embedded Technology, both in Japan, though you can also catch up with us on the PURE booth at IFA in Berlin next month. Email img.tradeshows@imgtec.com to arrange meetings.

David Harold

David Harold

David Harold is VP of Marketing and Communications at Imagination Technologies. David joined Imagination in 1998 and has helped it grow from PC cards, arcade machines and games consoles to its breakthrough mobile GPUs, market-making digital radio technology, and now AI & vision technology. Though his focus at Imagination is on partnerships, branding and marketing he also writes and speaks on technology topics, especially AI and future trends.

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