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Automotive
Alex Voica

Behind the wheel of a self-driving car

The year is 2032. Former LAPD sergeant John Spartan wakes up after three decades in deep freeze sleep to find everything has changed, including driving. Almost all the cars in the 1993 movie Demolition Man were self-driving, but of course they were concept cars. Today, more than ten

Consumer multimedia
Alex Voica

PowerVR Series7XT Plus GPUs: where advanced graphics meets computer vision

About a month before CES 2015 I wrote an in-depth blog article about our PowerVR Series7XT GPUs, presenting the industry-leading performance efficiency gains made since Series6XT and giving an overview of their desktop-class features. Today I’m very excited to announce GT7200 Plus and GT7400 Plus, two new GPUs

Consumer multimedia
Alex Voica

New devices using PowerVR Series6XT GPUs: MediaTek MT8173 and Renesas R-Car H3

One way of looking at the future of consumer electronics is to analyze markets where there is room for disruption. In this article I’d like to focus on two of these markets: home entertainment and automotive – and highlight two examples of how Imagination is working closely with

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British Engineering Excellence Award

PowerVR Vision & AI design team collect another award

We’re delighted that the design team for our PowerVR Series2NX Neural Network Accelerator (NNA) has been honoured with a prestigious British Engineering Excellence Award (BEEA). The BEEAs were established in 2009 to demonstrate the high calibre of engineering design and innovation in the

Series8XT AR/VR Banner

Imagination Technologies: the ray tracing pioneers

After a period out of the spotlight, ray tracing technology has recently come back into focus, taking up a lot of column inches in the tech press. The primary reason is because graphics cards for the PC gaming market have

Amazon Fire Stick 4K pic

Amazon Lights up its Fire TV Stick 4K with PowerVR

Amazon, the internet shopping giant, announced earlier this week the latest version of its media streaming device, the Fire TV Stick 4K. First released in 2016, the Fire TV stick brings catch-up streaming services to any TV with an HDMI

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