Tag: AR


Nibiru, based in China is a global leader in VR technology and as a key partner, Imagination Technologies was invited to attend the second “N+” VR/AR/MR Technology International Summit, held in Nanjing, China, on 6 September 2017. The summit, organised by Nanjing Municipal Government, saw the exhibition of next generation prototypes and brought together all types of technologies, content, channels, … Continued

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Imagination Technologies is a company with a vision to help our customers create innovative products that will change the world. We are always thinking ahead to see how we can best deliver that future – a future that’s bright, bold and empowering. At the core of this vision are our employees who are key in bringing this future to fruition … Continued

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In early March 2017, Imagination held its annual Tech Summit, at which we presented a day of discussions with our execs and partners, as well as in-depth presentations. A wide range of subjects was covered, from AR and VR through to heterogeneous compute and IoT security. Of course, we also talked about the latest developments in our PowerVR GPU IP, … Continued

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The title of this post uses the word ‘revelation’ instead of ‘revolution’ because mobile game engines are only inching their way toward using full-on ray tracing. The mobile game community wants ray tracing but the roadblock has been the lack of hardware fast enough to keep up with the challenging frame rates. This is where Imagination’s optimised for mobile, PowerVR … Continued

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The Games Developer Conference (GDC) is a major event in the gaming industry’s calendar. It is famous as a celebration of entertainment culture that’s bursting with companies and individuals looking to create new and exciting visual experiences. For those in the industry, it is a must-attend event. One big trend across GDC in recent years has been the rise of … Continued

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No one can have failed to notice that the rate of technological change in the automotive world is accelerating fast. While technology has for some years now increased car safety in the form of ABS, traction control and airbags, it’s only relatively recently that more advanced technology has started to be introduced and, in some cases, become standard. These systems … Continued

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One only needs to look at the success of Pokemon Go this summer to realise that Augmented Reality (AR) is a big deal. One company that knows this well is Zappar, which is known for creating exciting augmented reality experiences for brands such as Angry Birds, Warner Bros., Coca Cola and many more. These experiences range from bringing posters to … Continued

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