Imagination Blog

Technology, news and insights

Tag: AR

Game of gnomes screenshot
AR/VR
Benny Har-Even

Game of Gnomes: AR on PowerVR made simple

Recently, Imagination attended GDC 2018, presenting an opportunity for game developers to get the latest info on our recent hardware and learn more about our new, groundbreaking developer tools. At our booth, we had a number of demos on show and one of these was an AR application

Nibiru cooperation
AR/VR
Coco Xu

Imagination Technologies and Nibiru sign memorandum for strategic cooperation

Nibiru, based in China is a global leader in VR technology and as a key partner, Imagination Technologies was invited to attend the second “N+” VR/AR/MR Technology International Summit, held in Nanjing, China, on 6 September 2017. The summit, organised by Nanjing Municipal Government, saw the exhibition of

GPU evolution
Consumer multimedia
Benny Har-Even

What goes up must come down: the rise and re-size of the GPU in SoCs

In early March 2017, Imagination held its annual Tech Summit, at which we presented a day of discussions with our execs and partners, as well as in-depth presentations. A wide range of subjects was covered, from AR and VR through to heterogeneous compute and IoT security. Of course,

Furian Iguana
Consumer multimedia
Rys Sommefeldt

Introducing Furian: the architectural changes

Update: We have now announced our first Furian-based core: the PowerVR Series8XT GT8525: find out more details here. Things move fast in the world of graphics. We announced the first PowerVR Rogue licensable GPU IP in 2012, a year after revealing the microarchitecture, and we’d been working on

ray tracing unreal engine
Consumer multimedia
Guest Blog

Unreal Engine and the ray tracing revelation

The title of this post uses the word ‘revelation’ instead of ‘revolution’ because mobile game engines are only inching their way toward using full-on ray tracing. The mobile game community wants ray tracing but the roadblock has been the lack of hardware fast enough to keep up with

Imagination GDC17
Consumer multimedia
Benny Har-Even

'Making better pixels': Imagination at GDC 2017

The Games Developer Conference (GDC) is a major event in the gaming industry’s calendar. It is famous as a celebration of entertainment culture that’s bursting with companies and individuals looking to create new and exciting visual experiences. For those in the industry, it is a must-attend event. One

alexa AI
Consumer multimedia
Benny Har-Even

Always getting smarter? The trends of CES 2017

With the dust firmly settled on this year’s CES we thought we’d take a look back at the show to see what stood out in terms of overall trends, with AI, security, connected cars, VR, AR and drones all making their mark. Listen up Did this year’s show

Imagination automotive
Automotive
Bryce Johnstone

‘Imagination’s Top 10 automotive predictions 2017’

No one can have failed to notice that the rate of technological change in the automotive world is accelerating fast. While technology has for some years now increased car safety in the form of ABS, traction control and airbags, it’s only relatively recently that more advanced technology has

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PowerVR in silicon: Vivo Y83 smartphone review

If you were watching the World Cup earlier this year and for some reason weren’t gripped by what you were seeing you may have noticed the brand ‘Vivo’ on the advertising hoardings running down the sides of the pitches. I’d

Imagination at Smart China Expo panel

Imagination focuses on artificial intelligence at Smart China Expo

On August 23rd-25th 2018, the first Smart China Expo was held in Chongqing, China and attracted more than 400 attendees from all over the country. The event was jointly organized by a variety of organisations; the Chongqing Municipal People’s Government;

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