Tag: AR


Welcome to the latest in our series of Visionary interviews with our key thinkers at the company. In this instalment, we spend some time with Carlos Sarria, Senior Developer Technology Manager, for PowerVR Developer Technology. Carlos has been with the company since the late ‘90s and was part of many of the company’s early success in console and mobile. He … Continued

Read More

Recently, Imagination attended GDC 2018, presenting an opportunity for game developers to get the latest info on our recent hardware and learn more about our new, groundbreaking developer tools. At our booth, we had a number of demos on show and one of these was an AR application we dubbed ‘Game of Gnomes’ (for no other reason than we love … Continued

Read More

Nibiru, based in China is a global leader in VR technology and as a key partner, Imagination Technologies was invited to attend the second “N+” VR/AR/MR Technology International Summit, held in Nanjing, China, on 6 September 2017. The summit, organised by Nanjing Municipal Government, saw the exhibition of next generation prototypes and brought together all types of technologies, content, channels, … Continued

Read More

Imagination Technologies is a company with a vision to help our customers create innovative products that will change the world. We are always thinking ahead to see how we can best deliver that future – a future that’s bright, bold and empowering. At the core of this vision are our employees who are key in bringing this future to fruition … Continued

Read More

In early March 2017, Imagination held its annual Tech Summit, at which we presented a day of discussions with our execs and partners, as well as in-depth presentations. A wide range of subjects was covered, from AR and VR through to heterogeneous compute and IoT security. Of course, we also talked about the latest developments in our PowerVR GPU IP, … Continued

Read More

Update: We have now announced our first Furian-based core: the PowerVR Series8XT GT8525: find out more details here. Things move fast in the world of graphics. We announced the first PowerVR Rogue licensable GPU IP in 2012, a year after revealing the microarchitecture, and we’d been working on it for some time before that. Six years on from peeling back … Continued

Read More

The title of this post uses the word ‘revelation’ instead of ‘revolution’ because mobile game engines are only inching their way toward using full-on ray tracing. The mobile game community wants ray tracing but the roadblock has been the lack of hardware fast enough to keep up with the challenging frame rates. This is where Imagination’s optimised for mobile, PowerVR … Continued

Read More

The Games Developer Conference (GDC) is a major event in the gaming industry’s calendar. It is famous as a celebration of entertainment culture that’s bursting with companies and individuals looking to create new and exciting visual experiences. For those in the industry, it is a must-attend event. One big trend across GDC in recent years has been the rise of … Continued

Read More

With the dust firmly settled on this year’s CES we thought we’d take a look back at the show to see what stood out in terms of overall trends, with AI, security, connected cars, VR, AR and drones all making their mark. Listen up Did this year’s show have the X-Factor? Well, to be honest it was probably more ‘The … Continued

Read More

No one can have failed to notice that the rate of technological change in the automotive world is accelerating fast. While technology has for some years now increased car safety in the form of ABS, traction control and airbags, it’s only relatively recently that more advanced technology has started to be introduced and, in some cases, become standard. These systems … Continued

Read More