Tag: consumer

In early March 2017, Imagination held its annual Tech Summit, at which we presented a day of discussions with our execs and partners, as well as in-depth presentations. A wide range of subjects was covered, from AR and VR through to heterogeneous compute and IoT security. Of course, we also talked about the latest developments in our PowerVR GPU IP, … Continued

Last year we debuted a collection of PowerVR ray tracing demos designed to improve significantly the aesthetics of real-time and offline rendering. One particularly exciting use case is the interactive lightmapping feature embedded inside the soon to be released update to Unity 5. Even though Imagination is primarily known for the hardware GPU IP we license to silicon vendors, we embraced Unity’s write once, … Continued

The title of this post uses the word ‘revelation’ instead of ‘revolution’ because mobile game engines are only inching their way toward using full-on ray tracing. The mobile game community wants ray tracing but the roadblock has been the lack of hardware fast enough to keep up with the challenging frame rates. This is where Imagination’s optimised for mobile, PowerVR … Continued

In the first half of last year, the technology industry was taken somewhat by surprise when it noticed that Google’s Chromebook project was working. With a perceived lack of performance and the initial requirement for internet connectivity for the device to be usable, many predicted that Chromebooks, in general, would not take off. However, data from last year revealed that … Continued

“You speak of the prophecy, of the one who will bring balance to the mid-range smartphone market?” Mace Windu. Recently, Imagination announced its newest line of PowerVR GPUs – the Series8XE Plus. These new designs build on Imagination’s cost-effective Series8XE GPU offerings and give more choice for SoC manufacturers looking to build mid-range “step-up” chips for the gaming set-top box, … Continued

With the dust firmly settled on this year’s CES we thought we’d take a look back at the show to see what stood out in terms of overall trends, with AI, security, connected cars, VR, AR and drones all making their mark. Listen up Did this year’s show have the X-Factor? Well, to be honest it was probably more ‘The … Continued