Tag: decoder


In case you haven’t seen the latest headlines, Imagination recently announced PowerVR D5500, the world’s first multi-standard 10-bit video decoder that is able to handle the H.265 (HEVC) standard at 4K (Ultra HD) resolution. H.265, which was officially ratified earlier this year, aims to provide roughly double the data compression of the H.264 standard currently employed for digital HDTV broadcasting. … Continued

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With the recent launch of our next generation PowerVR Series5 video IP cores, Imagination has brought a series of exciting new features to the PowerVR D5500 video decoder core designed to preserve colour fidelity from source to display and provide the performance required for 4K@60fps and H.265 (HEVC). All our PowerVR VPU (video processing unit) IP is designed to support … Continued

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Product differentiation – one of the industry’s most dreaded topics – seems to be making a strong comeback as more and more vendors try to find ways of setting themselves apart to avoid the bottomless pit of price competition. Vendors need the so-called USPs (unique selling points) within a product that consumers will find attractive and meaningful. These sometimes subtle, … Continued

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With the recent launch of our next generation video cores, the PowerVR D4500MP decoder and PowerVR E4500MP encoder, we have brought a series of exciting new features designed to preserve colour fidelity from source to display and provide the performance required for ultra-high definition video applications. Building on the strength of the highly acclaimed PowerVR Series3 IP core families, these … Continued

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