Product differentiation – one of the industry’s most dreaded topics – seems to be making a strong comeback as more and more vendors try to find ways of setting themselves apart to avoid the bottomless pit of price competition. Vendors need the so-called USPs (unique selling points) within
With the recent launch of our next generation video cores, the PowerVR D4500MP decoder and PowerVR E4500MP encoder, we have brought a series of exciting new features designed to preserve colour fidelity from source to display and provide the performance required for ultra-high definition video applications. Building on
We’re delighted that the design team for our PowerVR Series2NX Neural Network Accelerator (NNA) has been honoured with a prestigious British Engineering Excellence Award (BEEA). The BEEAs were established in 2009 to demonstrate the high calibre of engineering design and innovation in the
After a period out of the spotlight, ray tracing technology has recently come back into focus, taking up a lot of column inches in the tech press. The primary reason is because graphics cards for the PC gaming market have
Amazon, the internet shopping giant, announced earlier this week the latest version of its media streaming device, the Fire TV Stick 4K. First released in 2016, the Fire TV stick brings catch-up streaming services to any TV with an HDMI
Once, when you were looking to develop a mobile application with complex graphics, in most cases you immediately thought of OpenGL ES. In this blog post we’ll be discussing the benefits of Vulkan and why you really ought to consider using this
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