Tag: HEVC


Over the last few years the digital camera market has come under increasing attack from the smartphone. As each year sees an increase in quality of the standard smartphone camera so the consumers’ need for a compact camera declines. And the pressure is relentless; with the appearance of dual cameras on newer phones, which offer higher quality, and the ability to … Continued

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Jeff Bier wrote in his monthly column that CES 2015 marked the year when the Internet of Things (or what I’d like to call connected devices) began to see. Whether it’s a sports camera, smartphone or a professional DSLR, most video content of the future will be encoded using formats such as H.265 or VP9, two state-of-the-art compression standards that … Continued

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Following successful events at Dolby and the 5G Innovation Lab at the University of Surrey, the third meeting of the DTG Emerging Technologies group was hosted by Imagination on 14th November 2013.  For those unable to attend, here’s a brief summary on what was discussed. The Emerging Technologies group is an initiative established by the Digital TV Group, bringing together … Continued

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Those in the technology industry know that September is a busy month for shows and events; this year, both IFA and IBC 2013 have grabbed the news headlines. Between them both shows have provided a superb opportunity for companies to demonstrate their latest products and technological developments. For those who haven’t come across these shows, IFA is a public event … Continued

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In case you haven’t seen the latest headlines, Imagination recently announced PowerVR D5500, the world’s first multi-standard 10-bit video decoder that is able to handle the H.265 (HEVC) standard at 4K (Ultra HD) resolution. H.265, which was officially ratified earlier this year, aims to provide roughly double the data compression of the H.264 standard currently employed for digital HDTV broadcasting. … Continued

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With the recent launch of our next generation PowerVR Series5 video IP cores, Imagination has brought a series of exciting new features to the PowerVR D5500 video decoder core designed to preserve colour fidelity from source to display and provide the performance required for 4K@60fps and H.265 (HEVC). All our PowerVR VPU (video processing unit) IP is designed to support … Continued

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Over the last eight years the NAB Show (held yearly at the LVCC in Las Vegas) has continuously evolved and grown.  Over 90,000 media and entertainment professionals attended from over 150 countries, representing more than 1,500 companies in the broadcast industry. Overall the 2013 NAB Show focussed on the consolidation of existing technologies rather than the introduction of new ones. … Continued

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After coming back from MWC 2013 in Barcelona where we’ve launched the PowerVR G6100 – our most smallest PowerVR Series6 GPU to date -, we’re dedicating this entry to a ‘behind the scenes’ look at the other important announcement made during the show. We’ve stated in a recent press release that power efficiency is now the dominant factor in mobile … Continued

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The dust is starting to settle over one of the largest consumer electronics shows of the year so it’s the perfect time to review some of the best technologies we’ve seen during a very busy week for Imagination in Las Vegas. CES 2013 saw a record number of consumer electronics companies exhibiting, with exciting new products being revealed for the … Continued

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Product differentiation – one of the industry’s most dreaded topics – seems to be making a strong comeback as more and more vendors try to find ways of setting themselves apart to avoid the bottomless pit of price competition. Vendors need the so-called USPs (unique selling points) within a product that consumers will find attractive and meaningful. These sometimes subtle, … Continued

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