Tag: ray tracing


Imagination is known for its chip IP for mobile devices such as smartphones and tablets and has has a strong reputation as a market leader with regards to performance, power and area. Complementing this, Imagination also has IP related to ray tracing, a technique considered to be the ‘holy grail’ for computer graphics enabling the development of ultra-realistic lighting in … Continued

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360° VR panorama videos have been trending on YouTube since the viewing feature was introduced in 2015. Even without a VR headset they offer a uniquely immersive experience. What I’m referring to are mostly live action movies shot with a growing list of 360° video capable cameras. These panoramas are actually two 360×180 equirectangular 2D images stitched together and projected … Continued

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As we said in this post last month, Imagination is once again at GDC to demonstrate our leadership in mobile graphics. On the first day of the event we hosted a very successful, packed-out panel session on ‘The Future of VR and Mobile Graphics’. This was a very thought provoking session featuring experts from companies that spend a lot of time … Continued

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Last year we debuted a collection of PowerVR ray tracing demos designed to improve significantly the aesthetics of real-time and offline rendering. One particularly exciting use case is the interactive lightmapping feature embedded inside the soon to be released update to Unity 5. Even though Imagination is primarily known for the hardware GPU IP we license to silicon vendors, we embraced Unity’s write once, … Continued

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The title of this post uses the word ‘revelation’ instead of ‘revolution’ because mobile game engines are only inching their way toward using full-on ray tracing. The mobile game community wants ray tracing but the roadblock has been the lack of hardware fast enough to keep up with the challenging frame rates. This is where Imagination’s optimised for mobile, PowerVR … Continued

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The Games Developer Conference (GDC) is a major event in the gaming industry’s calendar. It is famous as a celebration of entertainment culture that’s bursting with companies and individuals looking to create new and exciting visual experiences. For those in the industry, it is a must-attend event. One big trend across GDC in recent years has been the rise of … Continued

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Imagination Technologies is a company with a vision to create fantastic products for innovators, for those that are looking to change the world. As such, we are always thinking ahead to see how we can best deliver that future – a future that’s bright, bold and empowering. At the core of this vision are our employees who are key in … Continued

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In our previous article, we explained the basics of the PowerVR ray tracing API, including the scene generation and ray handling. In this article, we will show how to put those rays to good use to render different effects and compare the results with their rasterised counterpart. The video below is Ray Factory, our latest hybrid rendering demo:   Better rendering with … Continued

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2017 is going to be a really exciting year and we’ve put together a list of predictions. Many of the technologies we’ve been discussing for years are about to hit the mainstream. Gartner calls this the ‘Slope of Enlightenment’, where the true benefits of a technology become clearer and more widely understood (note that Gartner wasn’t involved in the formation … Continued

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To render images at interactive framerates, engines have to approximate the behavior of real world phenomena – such as shadows – rather than simulating them. As real time rendering techniques continue to push towards photorealism, the cost of these approximations approaches the point of diminishing returns. Although traditionally seen as a complex offline process, ray tracing is becoming an increasingly … Continued

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