Imagination Blog

Technology, news and insights

Tag: VR

Nibiru cooperation
AR/VR
Coco Xu

Imagination Technologies and Nibiru sign memorandum for strategic cooperation

Nibiru, based in China is a global leader in VR technology and as a key partner, Imagination Technologies was invited to attend the second “N+” VR/AR/MR Technology International Summit, held in Nanjing, China, on 6 September 2017. The summit, organised by Nanjing Municipal Government, saw the exhibition of

ray tracing wizard
Mobile
Simon Walton

Video: ray tracing with the PowerVR Wizard architecture

Imagination is known for its chip IP for mobile devices such as smartphones and tablets and has has a strong reputation as a market leader with regards to performance, power and area. Complementing this, Imagination also has IP related to ray tracing, a technique considered to be the

GPU evolution
Consumer multimedia
Benny Har-Even

What goes up must come down: the rise and re-size of the GPU in SoCs

In early March 2017, Imagination held its annual Tech Summit, at which we presented a day of discussions with our execs and partners, as well as in-depth presentations. A wide range of subjects was covered, from AR and VR through to heterogeneous compute and IoT security. Of course,

Furian Iguana
Consumer multimedia
Rys Sommefeldt

Introducing Furian: the architectural changes

Update: We have now announced our first Furian-based core: the PowerVR Series8XT GT8525: find out more details here. Things move fast in the world of graphics. We announced the first PowerVR Rogue licensable GPU IP in 2012, a year after revealing the microarchitecture, and we’d been working on

Consumer multimedia
Benny Har-Even

Imagination GDC 2017 demos on show

As we said in this post last month, Imagination is once again at GDC to demonstrate our leadership in mobile graphics. On the first day of the event we hosted a very successful, packed-out panel session on ‘The Future of VR and Mobile Graphics’. This was a very thought

Unity PowerVR ray tracing
Consumer multimedia
Guest Blog

PowerVR ray tracing delivering interactive lightmap editing in Unity 5

Last year we debuted a collection of PowerVR ray tracing demos designed to improve significantly the aesthetics of real-time and offline rendering. One particularly exciting use case is the interactive lightmapping feature embedded inside the soon to be released update to Unity 5. Even though Imagination is primarily known for the

ray tracing unreal engine
Consumer multimedia
Guest Blog

Unreal Engine and the ray tracing revelation

The title of this post uses the word ‘revelation’ instead of ‘revolution’ because mobile game engines are only inching their way toward using full-on ray tracing. The mobile game community wants ray tracing but the roadblock has been the lack of hardware fast enough to keep up with

powervr satnav
Consumer multimedia
Robin Britton

Vulkan vs OpenGL ES for a 3D satellite navigation app on PowerVR

The PowerVR architecture is quick to support the latest technologies, and the Vulkan API is a case in point. Vulkan is a modern API that enables developers to gain ‘low-level’ access to underlying graphics hardware, ensuring that the performance of that hardware can be maximised. Any apps displaying

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Related blog articles

British Engineering Excellence Award

PowerVR Vision & AI design team collect another award

We’re delighted that the design team for our PowerVR Series2NX Neural Network Accelerator (NNA) has been honoured with a prestigious British Engineering Excellence Award (BEEA). The BEEAs were established in 2009 to demonstrate the high calibre of engineering design and innovation in the

Series8XT AR/VR Banner

Imagination Technologies: the ray tracing pioneers

After a period out of the spotlight, ray tracing technology has recently come back into focus, taking up a lot of column inches in the tech press. The primary reason is because graphics cards for the PC gaming market have

Amazon Fire Stick 4K pic

Amazon Lights up its Fire TV Stick 4K with PowerVR

Amazon, the internet shopping giant, announced earlier this week the latest version of its media streaming device, the Fire TV Stick 4K. First released in 2016, the Fire TV stick brings catch-up streaming services to any TV with an HDMI

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