The automotive industry is going through many changes and that is having a huge impact on the semiconductor IP industry. The vehicle will move from being predominantly mechanical to primarily a computer on wheels enabling a future of self-driving cars, and it’s estimated that by 2030, up to 50% of the cost of a car will be in electronics. It will signify a revolution in ownership that will impact our social lives and the structure of cities.
Part of the requirement for automotive applications is functional safety, and the way Imagination creates its PowerVR GPU and neural network NNA technology will make it easier for SoC manufacturers to achieve the Automotive Safety Integrity Levels (ASIL) that are classified by the ISO 26262 standard for automotive safety.
To meet the needs of the industry Imagination has created the PowerVR Automotive initiative, a combination of processes, features, documentation, testing, hardware and software IP. To explain this in more detail, and to place in in the context of the changes impacting the industry, Bryce Johnstone, our director of segment marketing for automotive, presents a webinar: entitled ‘Automotive Market Insights – How Imagination is enabling the next generation of cars.’ It is now available on demand from our website, and you just need to register to hear it.
In the webinar you will learn:
- Key market drivers
- Issues facing the industry
- Where we are in the move towards fully autonomous driving
- Imagination’s automotive roadmap (GPU and AI)
- PowerVR automotive initiative
- Applications in the digital dash, ADAS and autonomous vehicles
If you’re in the business of designing SoCs for automotive or just want to get a better understanding of how technology is changing the future of the vehicle then this webinar is for you.
In addition, you can check out our blog post on PowerVR Automotive.