Our Executive Management Board has decades of experience in the semiconductor industry and is responsible for implementing the decisions of the Board and its Committees. The EMB works with the Chairman and the Board to help steer the commercial and operational activities of Imagination.

Executive Management Board

Dr. Leo Li

Chief Executive Officer

Dr. Li was appointed Imagination CEO in April, 2018. He is also Chairman of the Global Semiconductor Alliance, and has over 30 years of semiconductor experience. Most recently Dr. Li was Chairman, CEO and President of Spreadtrum Communications and Chairman of RDA before becoming Co-President at Tsinghua Unigroup. Prior to joining Spreadtrum, Dr. Li served as CEO of Magicomm Technology Inc. and before that held management, senior engineering and program management roles at companies including Broadcom, Moblink Telecom, Rockwell Semiconductors and Ericsson. 

Dr. Li holds a BS degree from the University of Science and Technology of China in Hefei, China; an MS degree from the Institute of Electronics, Chinese Academy of Sciences in Beijing, China; a Ph.D. in Electrical Engineering from the University of Maryland in College Park, Maryland, USA; and an MBA from the National University in La Jolla, California, USA.

Oshin Cassidy

Group HR Director

Oshin Cassidy joined Imagination in 2016 as Group HR Director having previously held a number of senior HR positions with ComfortDelGro, Centrica, Securitas and QinetiQ Group Plc. Working with engineers and leaders Oshin has extensive HR and change management experience covering all people related specialisms. 

At Imagination, in addition to HR, Oshin leads the IT and Facilities teams ensuring the internal support services operate effectively to allow the business to function.

David McBrien

Executive Vice President, Sales and Marketing

David McBrien joined Imagination in 2002 to run sales and business development for the company’s technology groups, and has been formative in many of Imagination’s most significant licensing deals. He has an established track record of success in both chip and IP sales, having previously held senior management positions at Hitachi (now Renesas) and at Parthus (now CEVA). 

David spent much of his early career developing leading-edge ASIC products for telecoms, consumer and space applications. He graduated from Queens University, Belfast with a degree in Electronic and Information Engineering.

Woz Ahmed

Executive Vice President, Corporate Development

Woz re-joined Imagination in 2018, having previously worked for Imagination from 2004 to 2016. Starting in business development, he took Imagination into China, Taiwan and Korea, with the focus on building the commercial organizations there in parallel with gaining commercial traction. He later ran M&A and other corporate projects as a VP.

Most recently he worked as an advisor to early-stage venture capital firms focused on deep tech ventures. He previously held segment marketing and product management roles at Hitachi (now Renesas), ARC (now part of Synopsys) and Avnet, as well as customer engineering roles at IBM and National Instruments. Woz holds a BEng degree in Electronics and Computing, an MBA from Henley and attended Oxford University’s Private Equity Programme.

Nigel Leeder

Executive Vice President, PowerVR

Nigel Leeder is Executive Vice President of PowerVR. Previously, Nigel performed senior leadership roles for PowerVR for over a decade, guiding the evolution of PowerVR’s Graphics Processing Units (GPUs) and advances into AI technologies.

This included leading the customer engineering team, which was responsible for delivering and supporting all Imagination’s technology deliverables to its customers and guiding its roadmap evolution based on those deep engagements. He has been intrinsic in delivering success for Imagination’s most important and influential customer engagements over the complete history of Imagination’s IP business

Martin Woodhead

Executive Vice President, Ensigma

Martin is Executive Vice President of Ensigma, where he has expanded the product portfolio to focus on connectivity IP, including Wi-Fi and Bluetooth. Previously Martin managed Ensigma’s DAB business before becoming EVP of the Ensigma product line in 2005.

Martin is a Chartered Engineer and a member of The IET, and has over 30 years’ experience in the DSP industry. Previously, Martin was project director of Ensigma prior to its acquisition by Imagination in 2000.

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