RadioDNS provides the link between what you’re broadcasting over FM, DAB, HD Radio (or other broadcast platforms), and what you can also provide over an Internet connection. This lets you combine the power of broadcasting to reach many people, in many places very cost effectively, and the power of the internet to deliver enhanced or personalised content. Put simply, it makes better radio.

It’s not new technology. It uses existing DNS – the robust, scalable technology that makes the internet work – alongside the information already being broadcast on FM, DAB, HD and other radio platforms. Since it doesn’t need any changes to the transmission chain and uses existing internet technology, it’s simple and cheap to implement. The RadioDNS Project has published the core specification for how broadcast links to IP, and maintains this linking information to a published Trust Model.