Reality Experiences

Cutting-edge AR and VR experiences

AR and VR are redefining how we interact with the world around us. From the entertainment and gaming industry to industrial and medical fields, AR and VR are expanding the possibilities for visual immersion. With its world-renowned GPU, vision and communications IP, Imagination is enabling manufacturers to build the devices make AR and VR a mainstream proposition.

Going beyond reality

For AR, many elements are required to work in tandem to deliver a great experience. This includes cameras, vision processing and graphics. PowerVR camera ISP technology is designed to capture content at high quality and thanks to its GPU Compute abilities PowerVR GPUs will run the Convolutional Neural Networks that will power the vision processing systems used by AR applications. Meanwhile, the outstanding performance of PowerVR GPUs will ensure the smooth graphics performance required for a great AR experience and all at the lowest power levels.

Delivering leading-edge performance

PowerVR GPUs have been delivering leading-edge performance within a low power envelope for over a decade, kick starting the smartphone gaming revolution. Using PowerVR graphics AR & VR systems will provide the high frame rates at low latency that is vital for premium experiences.

Fully immersive VR experiences

Today’s leading VR experiences are compelling but have two key issues. They are tethered, limiting freedom of movement and require an expensive investment in desktop PC or gaming console technology. Thanks to its well-known and highly established reputation for delivering high-end performance in a low-end power envelope PowerVR is ready to unlock the mass-market potential of untethered, mobile VR.

News from Imagination

Game of gnomes screenshot

Game of Gnomes: AR on PowerVR made simple

Recently, Imagination attended GDC 2018, presenting an opportunity for game developers to get the latest info on our recent hardware and learn more about our new, groundbreaking developer tools. At our booth, we had a number of demos on show

PowerVR Performance Tips for Unity Game Engine

If you’re developing for Unity on mobile, this is a blog post you can’t afford to miss! Recently we gave you some PowerVR performance tips for Unreal Engine 4. However, if Unity is more your thing, we’re now going to share

Zappar PowerVR

PowerVR and Zappar: working together

One only needs to look at the success of Pokemon Go this summer to realise that Augmented Reality (AR) is a big deal. One company that knows this well is Zappar, which is known for creating exciting augmented reality experiences

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