Press release

12 May 2010

Bathtime sounds better with PURE

Duck Icon Highlights PURE Bathroom Radio Range
London 12th May 2010 – PURE, the world-leading radio maker has had a number of its products evaluated for use in the bathroom by Intertek Test Labs, a world leader in electrical product safety testing. The ONE family consisting of ONE Mini, ONE Classic and ONE Elite, along with Move are suitable for use in the bathroom when powered by batteries or PURE’s rechargeable battery pack, ChargePAK†.

Says Robert Hennessy, buyer, audio & telecoms, John Lewis: “”Our customers have given us consistent feedback that they would like to find more bathroom radios in-store so it is great news that four of our most popular radios can now be used safely in the bathroom.””

The bathroom radio range will be highlighted by an attractive and prominent rubber duck icon on its packaging so customers can easily identify which radios can be used in this environment.

For more information, please visit or call +44 (0) 845 1489001.

Editor’s Notes
†Do not use the radio in a bathroom or wet area when connected to mains power.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal ( Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See

Press Contact:
Vicky Deacon
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188

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