Press release

30 November 2009

EVOKE-3 Wins ‘most Amazing DAB digital radio’ Competition

Digital One Competition Sees All PURE Shortlist

London, UK 30th November 2009: Digital One, the operator of the largest DAB digital radio network in the world, has just announced that PURE’s EVOKE-3 has won the ‘Most Amazing Digital Radio’ competition which has been running on the website over the last five months.

The competition has received over 5,000 entries with EVOKE-3 taking the lion’s share of the vote, followed by Highway, PURE’s in-car digital radio adaptor. The original shortlist was put together by subscribers to Digital One’s ‘Stay in Touch’ email newsletter. Subscribers were asked to nominate up to three of their favourite digital radios and the top ten were all PURE radios, including: EVOKE-1; EVOKE-2; The Bug; ONE, EVOKE Flow; EVOKE-1XT Marshall Edition; PocketDAB and TEMPUS.

Says Glyn Jones, Operations Director at Digital One,: “”When we launched the vote we had no idea which product would come top. The winner is the PURE EVOKE-3 which is a high-tech luxury gadget combining a quality radio with an on-screen EPG and the ability to record and store programmes. It’s good to see a car radio, the PURE Highway, taking second place. But with around fifty manufacturers making digital radios, and more than five thousand people voting in the poll, perhaps the most amazing thing is that every radio in the top ten came from the same manufacturer – PURE.””

Says Colin Crawford, PURE’s director of marketing,: “”We were delighted when we discovered that only PURE radios made up the whole top 10 and even more so to see that the overall winner is a radio we are especially proud of, EVOKE-3 which redefined the capabilities of radio with its advanced programme guide and recording features.””

PURE’s EVOKE-3 was launched in September 2005 as ‘the most advanced digital radio in the world’. Highly sophisticated, EVOKE-3 is packed with features including Electronic Program Guide (EPG) which gives up to seven days programme information for participating stations; touch-sensitive SnoozeHandle which snoozes the alarm; ReVu to pause and rewind live digital radio for up to 40 minutes; SD memory card slot for recording digital radio programmes, tracks, or playing back MP3 files; an input for an iPod/ MP3 player plus remote control and ChargePAK support.

For more information, please visit or call 0845 1489001.

About PURE
PURE is the world’s leading maker of broadcast and Internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the world’s most popular and iconic digital radios. PURE radios increasingly support all the broadcast standards in the DAB family used across Europe and beyond. PURE leads the way in Internet-connected radios with its Flow technology and the PURE Lounge portal ( Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See

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