Press release

25 February 2013

Expectations set by mobile devices are driving other consumer categories to ‘get smart’, says Imagination

Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on digg
Share on email

MOBILE WORLD CONGRESS, Barcelona, Spain – 25th February 2013 – Imagination Technologies (IMG.L), a leading multimedia, processor, communications and cloud technologies company, says that technologies created for mobile devices, such as advanced GPUs and 4K capable video decoders and encoders, are influencing the broader consumer electronic market towards higher convergence as other devices try to catch up in ‘smartness’ to phones and tablets.

Says Tony King-Smith, EVP marketing, Imagination: “Consumer expectations being set by smartphones and tablets are driving manufacturers in STB/TV, audio, automotive and other markets to try and catch up with phones and tablets in terms of UI sophistication, ability to run Apps and internet connectivity by taking advantage of the innovations being developed for the highly challenging mobile market.”

Convergence is being driven by Imagination’s technologies for:

  • Phones that deliver graphics content as compelling as today’s games consoles with OpenGL ES 3.0
  • The introduction of key features of the latest graphics APIs on today’s phones, speeding the introduction of advanced graphical applications
  • Pro and user-generated video that delivers ‘as real’ quality at bit rates that enable easy sharing and upload
  • Mobile devices that can go from ‘second’ screen to primary screen with integrated broadcast as well as connectivity

Imagination is demonstrating a range of technologies at MWC 2013 that will enable mobile devices to deliver compelling and engaging features at all price points and feature sets, including:

  • PowerVR graphics (GPU) Series6, ‘Rogue’: Imagination’s partners will debut the first PowerVR Series6 enabled mobile SoCs at MWC 2013 while Imagination will demonstrate the family’s advanced OpenGL ES 3.0 and OpenCL capabilities
  • PowerVR graphics (GPU) Series5 & 5XT: Imagination is showing how content developers can add some of the advanced features of OpenGL ES 3.0 to today’s mobiles by taking advantage of the advanced architecture of PowerVR Series5 & 5XT. PowerVR Series5 is the de facto standard for today’s mobile, embedded and computing graphics
  • PowerVR video (VPU) Series3 & 4: Using the comprehensive and widely adopted range of multistandard video decoder, encoder and enhancement cores mobiles can deliver video output up to ultra-HD, seamlessly smooth video-calls and high-quality user generated content and upload friendly bit rates
  • MIPS processor (CPU): the advanced RISC application processor architecture that delivers best in class power and performance from deeply embedded to high-end devices
  • Ensigma radio processor (RPU) Series3 & 4: the multi-standard programmable communications and connectivity technology for TV, radio, Wi-Fi and Bluetooth that can enable the ‘second’ screen to become a primary broadcast viewing platform
  • PowerVR ray tracing (RTU): ultra-realistic graphics technologies which are transforming ray tracing for professionals and will ultimately enable photo-real mobile graphics
  • PowerVR vision (ISP): revolutionary vision processing and video IP for devices from security and wearable cameras through to Ultra-HD cameras
  • HelloSoft Rich Communication Suite (RCS): communications technologies that enable advanced features such as enriched voice and video calling with multimedia content sharing capabilities, enhanced address book/contacts, and messaging (SMS/MMS)
  • HelloSoft high quality, power-efficient Voice over IP and LTE (VoIP, VoLTE), Voice plus Video over IP (V.VoIP)

Visit Imagination at MWC 2013 to find out more (Hall 7 Stand I110). See: for more details.

Editor’s Notes

For more information about Imagination at Mobile World Congress, visit

About Imagination Technologies

Imagination Technologies – a global leader in multimedia, processor and communication technologies – creates and licenses market-leading processor solutions including graphics, video, vision, CPU & embedded processing, multi-standard communications, cross-platform V.VoIP & VoLTE and cloud connectivity. These silicon and software intellectual property (IP) solutions for systems-on-chip (SoC) are complemented by an extensive portfolio of software, tools and ecosystems. Target markets include mobile phone, connected home consumer, mobile and tablet computing, in-car electronics, networking, telecoms, health, smart energy and connected sensors. Imagination’s licensees include many of the world’s leading semiconductor manufacturers, network operators and OEM/ODMs. Corporate headquarters are located in the United Kingdom, with sales and R&D offices worldwide. See:

Media contacts

If you have any enquiries regarding any of our news or press release items, please contact:

United Kingdom
Tel: +44 (0)1923 260 511
Tel: +44 (0)1923 260 511

Related blog articles

Harry Potter: Wizards Unite on PowerVR review

Harry Potter Wizards Unite is the Augmented Reality game of the moment and, arguably, the best one available right now, and it’s looking great on Power VR-based phones.

Introducing our all new PowerVR Developer Documentation website

We’re really excited to announce some big news about our PowerVR developer documentation. We’ve taken our incredibly useful, and very extensive documentation set and turned it into something much more modern and accessible in the form of a new website.


Three of the Best: Android Platform Games

Want to game on the move? You no longer need a handheld gaming system. Even today’s budget phones will do the job. We’ve been trying out some of the latest and greatest Android games on a relatively affordable handset – the Honor 8A.

Stay up-to-date with Imagination

Sign up to receive the latest news and product updates from Imagination straight to your inbox.

  • This field is for validation purposes and should be left unchanged.