Press release

11 Jan 2001

Imagination and Samsung partner to demo advanced graphics on new Omnia HD i8910 smartphone

Mobile World Congress, Barcelona, 17 February 2009: Imagination Technologies, the multimedia chip technologies company, and Samsung are working together to demonstrate the revolutionary graphics capabilities of the new Samsung Omnia HD i8910 at MWC 2009.

Imagination and Samsung have worked together to develop demonstrations of the phone’s stunning shader-based graphics capabilities which truly take mobile phone graphics to the next level.

Samsung’s new Omnia HD smartphone is a landmark: a Symbian-based handset built on a Texas Instruments OMAP3 chip with Imagination’s POWERVR SGX graphics processing technology, the Samsung Omnia HD i8910 is the first mobile phone enabled with advanced OpenGL ES 2.0 shader-based graphics.

Says Tony King-Smith, VP marketing, Imagination: “”The Omnia HD sets a new paradigm in mobile phone graphics. We are thrilled to be working with Samsung to provide demonstrations of the graphics power in, and comprehensive SDK support for, its latest phone.””

Demonstrations of OpenGL ES 2.0 shader-graphics content created with Imagination’s development tools will be on show at Imagination’s stand at MWC, Hall 2 #2A05.

Says Sanj Matharu, global relations manager, Samsung: “”Imagination has a reputation for providing industry leading SDKs, tools and dedicated technical support for devices including POWERVR technology and we are delighted that they are supporting Samsung handsets with both their SDK and OpenGL ES 2.0 demos, which will be on show at MWC 2009.””
Imagination’s POWERVR Insider SDK (software development kit) – a comprehensive set of graphics application development tools – now supports the latest Samsung smartphone, the Omnia HD i8910, as well as existing Samsung handsets including the GT-i8510 and GT-i7110. The POWERVR Insider SDK is the leading SDK and toolset for mobile 3D graphics development.

The POWERVR Insider SDK is fully compliant with the Khronos OpenGL ES 2.0 API which is supported, for the first time in the mobile market, by the new Samsung phones. A comprehensive SDK is offered which includes tutorials, source code, documentation, platform abstraction framework and a valuable tools library.

About Imagination Technologies
Imagination Technologies Group plc (LSE:IMG) – a global leader in multimedia and communication silicon technologies – creates and licenses market-leading processor cores for graphics, video, multi-threaded embedded processing/DSP and multi-standard communications applications. These silicon intellectual property (IP) solutions for systems-on-chip (SoC) are complemented by strong array of software tools and drivers as well as extensive developer and middleware ecosystems. Target markets include mobile phone, handheld multimedia, home consumer entertainment, mobile and low-power computing, and in-car electronics. Its licensees include many of the leading semiconductor and consumer electronics companies. Imagination has corporate headquarters in the United Kingdom, with sales and R&D offices worldwide. See:

Press Contact
David Harold
Imagination Technologies
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
Imagination House
Home Park Estate
Kings Langley
Herts WD4 8LZ

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