Press release

11 January 2001

Imagination announces availability of HelloSoft V.VoIP MediaEngine SDK

Comprehensive cross-platform solution delivers enterprise to mobile capabilities

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Enterprise Connect, Orlando, Florida:
Imagination Technologies, a leading multimedia and communications technologies
company, announces its HelloSoft V.VoIP (Video + VoIP) MediaEngine SDK at the Enterprise
Connect 2012 show in Orlando (Stand 305).

Imagination’s HelloSoft V.VoIP MediaEngine SDK is a comprehensive suite of
highly portable software components for high quality video and voice over IP
(V.VoIP) media processing that delivers consistent, superior quality user
experiences for devices in both wired and wireless enterprise environments.

The HelloSoft MediaEngine SDK consists of a wide range of all commonly
used video and voice codecs, together with advanced Acoustic Echo Cancellation
(AEC), Quality of Service (QoS) and telephony components. The HelloSoft V.VoIP
MediaEngine SDK also provides well-defined APIs and sample test wrappers for
ease of integration with the call management software stacks of IP based voice
and video conferencing products.

Tony King-Smith, Imagination’s VP marketing, says: “While
enterprise V.VoIP has been in existence for several years, there is now an
increasing trend to use smartphones as the primary access device in office
buildings as well as in the home or on the move. The dynamics of the mobile
wireless environment are extremely complex and unique compared to traditional mains-powered
wired enterprise devices which offer guaranteed bandwidth and QoS.

“Imagination understands the mobile space very well, with more than 700m
smartphones from every major brand already shipped with at least one of our
multimedia IP technologies inside. Thanks to this unique experience, we believe
we have created a unique multi-platform V.VoIP media engine solution that enables
the highest quality video and voice experiences across all devices in an enterprise
environment, whether mobile or office-based.”

The HelloSoft MediaEngine SDK includes a highly optimized media engine
that not only caters for packet losses, packet bursts and rapid bandwidth
variations in a wireless environment but also delivers low power consumption, enabling
users to extend significantly the battery life of any mobile device. This is
complemented by a range of voice enhancement algorithms – such as howling
suppressor, equalizers, noise cancellers and automatic gain and volume controls
– which enables the highest possible carrier-grade user experience across any
enterprise and/or mobile environment.

The HelloSoft MediaEngine SDK is available for licensing on multiple
platforms and operating systems – including iOS, Android, Windows, OSX and
Linux. This enables one common and consistent media engine to be deployed on any
wireless device (such as PCs, mobile computing devices, tablets, mobile media
devices and smartphones) as well as any wired platforms such as IP phones, analog
telephone adapters, residential gateways, set-top boxes, and other CPE devices.
It has been integrated and tested with a range of third party call management
software stacks as well as Imagination’s call management software and SIP
stacks. The SDK software has been interoperability tested  with wide range of IP-PBXs, end-points,
infrastructure and servers, and supports all the key enterprise call features,
such as call waiting, call forwarding, call hold/transfer/resume, 3-way conferencing
and other Class 5 features.

Imagination’s HelloSoft Media Engine SDK in combination with call
management software and SIP stack is also available as a complete HelloSoft turn-key

About HelloSoft V.VoIP

Imagination’s HelloSoft range of licensable IP includes comprehensive software
SDKs delivering everything needed to implement high quality, power-efficient Voice
over IP and LTE (VoIP, VoLTE), Voice plus Video over IP (V.VoIP) and rich
communications for multi-mode wireless and
wireline devices.

HelloSoft IP products and technologies are ‘carrier-grade’
cross-platform solutions, already deployed in millions of devices. Built on
years of engineering experience to ensure that they are ready for the most
extensive 3G, 4G and enterprise network deployments, all SDKs and platforms are
available for Android, iPhone, Windows and Linux environments. 

About Imagination Technologies
Imagination Technologies Group plc (LSE:IMG)
– a global leader in multimedia and communication technologies – creates and
licenses market-leading multimedia IP cores for graphics, video, and display
processing, multi-threaded embedded processing/DSP cores and multi-standard
communications and connectivity processors. These silicon intellectual property
(IP) solutions for systems-on-chip (SoC) are complemented by platform level IP
and services, a strong array of software tools and drivers and extensive
developer and middleware ecosystems. Target markets includemobile
phone, handheld multimedia, home consumer entertainment, mobile and low-power
computing, and in-car electronics.Its licensees include many of the
leading semiconductor and consumer electronics companies. Imagination has
corporate headquarters in the United Kingdom, with sales and R&D offices
worldwide. See:

Public Relations Contact

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United Kingdom
Tel: +44 (0)1923 260511
Tel: +44 (0)1923 260511
Tel: +44 (0)1923 260511


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