Press release

11 January 2001

Imagination announces PowerVR Insider SDK 2.10

Major upgrade includes support for latest PowerVR PVRTC2 texture compression format

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Game Developers Conference,
San Francisco: Imagination
Technologies, a leading multimedia chip technologies company, has released
version 2.10 of its industry leading PowerVR Insider SDK (software development
kit). Free and fully featured copies of the SDK will be available for download
soon following a brief period where preview copies will be exclusively given
away on DVD by Imagination at GDC 2012 in San Francisco.

PowerVR Insider SDK is the leading SDK and toolset for mobile 3D graphics
development. The PowerVR Insider SDK fully supports the development of
applications using the Khronos OpenGL® ES 1.1 and 2.0 APIs. An established
favourite with more than 28,000 developers world-wide, the PowerVR Insider SDK
includes tutorials, source code, extensive documentation, platform abstraction
frameworks and a highly integrated suite of tools. Developers can join up,
download the SDK for free and interact with the community through dynamic
online forums at

Says Bryce
Johnstone, senior manager of ecosystems, Imagination: “Our rich and mature SDK
and tools are the heart of our ecosystem offering, backed up by extensive
technical support, co-marketing and education. We are delighted to be back
again at GDC in 2012 alongside developers who are using PowerVR to deliver the
best 3D gaming content for smartphones, tablets, embedded devices, mobile
computing and handheld games consoles.”

v2.10 of the PowerVR Insider SDK includes new versions of the PowerVR Toolchain
including: PVRShaman with post-processing support and enhanced shader
profiling; ‘IntroducingPrint3D’, a new training course demonstrating the much
more fine grained control now available in the Print3D tools; PVRTrace with
recording and graphical scene analysis; PVRTune with optimised GUI and support
for custom counters; PVRScope, a new performance analysis tool that enables
developers to embed the power of PVRTune in their own software; and PVRTexTool
and PVRTexLib with support for PVRTC2, the new texture compression format being
introduced for PowerVR at GDC 2012.

demos at GDC 2012 (Imagination Technologies, booth 618)

The latest
game, middleware and applications content from PowerVR Insider partners,
including Remedy, String, Paper Mountain, Epic, Guild Software, Unity, Allegorithmic,
Digital Legends/Adidas, Havok and Geomerics, and the latest PowerVR enabled
devices from Intel, Renesas, MediaTek, ST-Ericsson and Texas Instruments will
be on display on Imagination’s booth, #618, at GDC Expo (Moscone Center, San
Francisco, 7-9th March).

last year’s ‘sell out’ standing room only session Imagination will be
delivering two masterclass sessions at GDC 2012.

Getting Great Graphics Performance
with the PowerVR Insider SDK (Wednesday 17:00-18:00 Room 2010, West Hall, 2nd

Masterclass in Graphics Technology
and Optimization (Thursday 14:30-15:30
Room 2014, West Hall, 2nd floor)

Insiders and mobile developers may also be interested in the session:

Bringing AAA
Graphics to Mobile Platforms
by Niklas Smedberg of Epic Games (Thursday 10:00-11:00 Room 2002, West
Hall, 2nd floor)

can also book time with Imagination engineers at booth 618 for a personalised
tour of the PowerVR Insider SDK and toolchain.

of advanced OpenGL ES 2.0 shader-graphics content created with Imagination’s
development tools are available as binary downloads from Imagination’s website

About Imagination Technologies
Imagination Technologies Group plc (LSE:IMG) – a
global leader in multimedia and communication technologies – creates and
licenses market-leading multimedia IP cores for graphics, video, and display
processing, multi-threaded embedded processing/DSP cores and multi-standard
communications and connectivity processors. These silicon intellectual property
(IP) solutions for systems-on-chip (SoC) are complemented by platform level IP
and services, a strong array of software tools and drivers and extensive
developer and middleware ecosystems. Target markets includemobile
phone, handheld multimedia, home consumer entertainment, mobile and low-power
computing, and in-car electronics.Its licensees include many of the
leading semiconductor and consumer electronics companies. Imagination has
corporate headquarters in the United Kingdom, with sales and R&D offices
worldwide. See:

Public Relations Contact

If you have any enquiries regarding any of our news or press release items, please contact:

United Kingdom
Tel: +44 (0)1923 260511
Tel: +44 (0)1923 260511
Tel: +44 (0)1923 260511


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