Press release

11 January 2001

Imagination Brings Best of Developer Ecosystem to MWC 2010

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Imagination Technologies, the leading multimedia chip technologies company is working with partners including Digital Legends, Fishlabs, Teleca, Digital Aria and TAT to bring the best in new mobile multimedia and communications demonstrations and devices to MWC 2010 in Barcelona from February 15 – 18th.

Imagination’s POWERVR technology is the standard for mobile graphics acceleration, with more than 200m products already shipped, making it the only choice for developers targeting mobile graphics rich applications. The POWERVR Insider ecosystem includes over 16,000 members from whom Imagination has drawn some of the most innovative and exciting new content and products to show in a dedicated Application Zone on Imagination’s booth at MWC 2010 (Hall1 1E05).

Swedish UI technology and design company TAT The Astonishing Tribe will be revealing their new demo for the OMAP 4 Blaze platform as well as an updated version of their RedDish UI running on Motorola Droid. OMAP 4 is the latest SoC from Texas Instruments and Imagination’s stand will be the best place to see this stunning device put through its graphical paces.

Says Ola Larsen, VP Marketing at TAT: “We’ve worked closely with TI and Imagination for many years, and we’re proud to show the very latest in our UI technology on TI’s new OMAP 4 platform. Being able to utilise the powerful graphics capabilities of POWERVR SGX on OMAP 4 has enabled us to set new standards for high quality UI experiences.”

DigitalAria, a developer of state of the art GUI framework technology, will be showing how graphics acceleration and advanced mobile platform technology provide OEMs with the power to create rich-media user experiences. They will be showcasing their latest UI demos featuring photo-realistic effects running on the Motorola Droid.

Says Catherine Chang, Global Marketing Manager, DigitalAria: “Everyone knows that UI is a major factor when consumers decide on new mobile product and POWERVR is a key enabler of advanced graphical UI experiences. With Imagination at MWC we are looking forward to demonstrating our latest tools for advanced UI development, including our new Physics Engine, Spotlight UI and Deform Video Album.”.

Fishlabs, specialized in developing premium 3D mobile games, based in Hamburg, will be demonstrating their award-winning Rally Master Pro in a dedicated version using OpenGL ES 2.0 shader graphics on the iPhone 3GS and Sony-Ericsson’s Satio, Vivaz and Kanna.

Says Michael Schade, CEO, Fishlabs: “POWERVR technology brings console graphics to mobile phones and this is exactly what we at FISHLABS have been waiting for. Our games are made for avid gamers who used to play a lot when they were young but have only less time for their hobby today. Smartphones powered by the POWERVR SGX are ideal to give them the superior game experience they want wherever they are and whenever they have some spare time.”

Digital Legends, Barcelona’s international award-winning games studio, are sure to be a show highlight with the debut of Extreme Ball, a demo custom made for Imagination to show off the capabilities of POWERVR SGX, which will be running on a big screen on stand as well as on a variety of platforms throughout Imagination’s booth.

Says Xavier Carrillo Costa, CEO, Digital Legends: “At Digital Legends we have already created several successful games for POWERVR enabled platforms. Imagination has always provided excellent support for its developer partners so we were delighted to be able to get involved with the creation of an exclusive demo featuring OpenGLES2.0 and targeting a wide range of OS including Limo, Maemo, Symbian, Windows Mobile, iPhoneOS and Android to show the capabilities of the latest POWERVR enabled devices.”

Kishonti and Visioglobe will demonstrate smarter mobile phone navigation with map data and 3D content from NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions. The NaviGenie 3D Mobile Navigation Framework from Kishonti Informatics, a runner-up in the 2009 NAVTEQ Global LBS Challenge® EMEA region, will be on display, showing how smart use of graphics and data handling can bring stunning navigation to phones.

Visioglobe will show an immersive 3D geographical and urban visualization engine, which makes it possible to navigate in real-time with an excellent image quality and fluidity, while retaining the possibility to add virtual objects or ads on-demand.

Imagination is a Global Award Sponsor of the 2010 NAVTEQ Global LBS Challenge for the “”Most Innovative Use of Graphics”” is each of the five (5) regions: EMEA, North America, South America, India and APAC. One overall winner in the category will be flown to the UK for two days of intensive support, training and fun with Imagination engineers – and the chance to be featured at future Imagination events worldwide.

Other partners joining Imagination at MWC 2010 include: Teleca, world-leading experts and suppliers of software services; Cinemo, a leading developer of highly optimized embedded software for Intel® Atom™ based consumer devices; and Apical, a specialist technology company dedicated to enhancing the performance of electronic imaging devices.

Technologies on display

Imagination will be showing its full range of graphics, video, display enhancement, demodulation, Wi-Fi and embedded processor IP for SoCs (Systems on Chips)., Imagination will also be displaying a large number of OEM partner devices containing technologies from Imagination, including many of the most iconic phones on the market today.

Now in Hall 1, Imagination’s new look 100m² stand will showcase POWERVR graphics, video, and display, META processor and ENSIGMA communications technology. These uniquely low power and highly scalable technologies enable Imagination’s partners to lead the market for low-power, high performance mobile devices.

Visitors will discover the latest POWERVR SGX graphics technologies that are enabling advanced graphics acceleration on leading applications processors powering mobile phones, netbooks, set-top boxes and more. These are complemented by POWERVR VGX, an ultra-small OpenVG 1.1 core for low cost, high volume mobile devices and POWERVR multi-standard HD video decode, encode and display enhancement technologies driving high quality Web 2.0 experiences.

The latest ENSIGMA multi-standard communications solutions will be demonstrated featuring low power Wi-Fi internet connectivity as well as broadcast TV including ATSC, radio and mobile TV demodulation while META AXD audio processing solutions can be experienced delivering efficient, low power decoding of all major audio codecs, including 5.1 surround, as well as post-processing effects.

About Imagination Technologies

Imagination Technologies Group plc (LSE:IMG) – a global leader in multimedia and communication silicon technologies – creates and licenses market-leading processor cores for graphics, video, multi-threaded embedded processing/DSP and multi-standard communications applications. These silicon intellectual property (IP) solutions for systems-on-chip (SoC) are complemented by strong array of software tools and drivers as well as extensive developer and middleware ecosystems. Target markets include mobile phone, handheld multimedia, home consumer entertainment, mobile and low-power computing, and in-car electronics. Its licensees include many of the leading semiconductor and consumer electronics companies. Imagination has corporate headquarters in the United Kingdom, with sales and R&D offices worldwide. See:

Press Contact
David Harold, Director of PR, Imagination Technologies
+44 (0)1923 260 511

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