MWC, Barcelona, Spain, February 15th 2011: Imagination Technologies, a leading multimedia and communications technologies company, has extended its market leading world digital radio platform IP with support for the digital radio standard for the USA, iBiquity Digital Corporation’s HD Radio™ Technology.
Imagination and iBiquity have reached an agreement for the two companies to work together to implement HD Radio Technology on Imagination’s Ensigma UCCP Series3 and beyond.
HD Radio Technology is fuelling the digital radio revolution in the United States, and elsewhere. The digital technology enables broadcasters to offer: new digital channels through multicasting; crystal-clear sound; and advanced data services on both the AM and FM bands – all free, with no subscription fee.
The low-power characteristics of Imagination’s technology enables highly-efficient mobile global digital radio devices and will extend the market for HD Radio services dramatically by enabling support for the technology on a broader range of mobile, embedded and automotive devices. The addition of HD Radio Technology to Imagination’s global digital and connected radio platform makes it the ideal multi-standard solution for devices targeting Asia Pacific, Europe and the Americas.
Says Tony King-Smith, VP marketing, Imagination: “We expect this latest extension of our global radio platform, with support for key standards such as HD Radio Technology, to further our reach into the radio and audio markets and help leading brands in digital radio to reach wider markets more effectively. We are delighted to be working with iBiquity on this ground-breaking new development and to bring HD Radio capabilities to existing UCCP Series3 cores as well as future generation products.”
Says Jeff Jury, COO iBiquity: “Enabling HD Radio Technology on Imagination’s Ensigma UCCP Series3 technology family furthers our push to mass adoption in the United States and international markets. This program will deliver next generation HD Radio mobile and home products. We are excited to work with Imagination to bring HD Radio Technology to its leading digital and connected radio platform.”
The digital radio market continues to be an important focus for Imagination’s multi-standard receiver and processor/DSP technologies. Imagination plays a leading role in providing key technologies for this market and has seen its share of digital radio technology deployment across the European DAB standard reaching 80%.
Imagination’s ENSIGMA UCC Series3 programmable radio processing units (RPU) support worldwide TV and radio reception as well as important connectivity standards such as Wi-Fi – all running on the same silicon engine in software. Over 20 standards are supported on the latest core, UCCP330, which will also be capable of supporting HD Radio Technology.
About iBiquity Digital Corp.
iBiquity Digital Corporation is the developer of HD Radio Technology, which is fuelling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new HD2/HD3 FM channels through multicasting, crystal-clear sound and advanced data services – all free, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Basking Ridge, NJ. For more information, please visit www.hdradio.com and www.ibiquity.com.
About Imagination Technologies
Imagination Technologies Group plc (LSE: IMG) – a global leader in multimedia and communication technologies – creates and licenses market-leading processor cores for graphics, video, multi-threaded embedded processing/DSP and multi-standard communications applications. These silicon intellectual property (IP) solutions for systems-on-chip (SoC) are complemented by platform level IP and services, a strong array of software tools and drivers and extensive developer and middleware ecosystems. Target markets include mobile phone, handheld multimedia, home consumer entertainment, mobile and low-power computing, and in-car electronics. Its licensees include many of the leading semiconductor and consumer electronics companies. Imagination has corporate headquarters in the United Kingdom, with sales and R&D offices worldwide. See: www.imgtec.com.
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David Harold, Director of PR, Imagination Technologies,
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