Press release

11 January 2001

Imagination licenses PowerVR graphics core to Sunplus Technology

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Imagination Technologies Group plc (LSE: IMG; “Imagination”), a leader in System-on-Chip Intellectual Property (“SoC IP”), has signed a license agreement with Sunplus Technology Co., Ltd. (“Sunplus”) (TAIEX: 2401, LSE: SUPD) for IP from Imagination’s PowerVR SGX graphics family.

Sunplus will deploy Imagination’s PowerVR SGX graphics technology in SoCs targeting the Home Entertainment market.

Says Dr. Archie Yeh, President of Sunplus:
“Advanced graphics performance is becoming increasingly important for future Home Multimedia System. We are pleased to extend our partnership with Imagination Technologies, the leader in embedded graphics, for Sunplus’ SoC products.”

Says Tony King-Smith, VP marketing, Imagination:
“We are pleased that, having assessed the available technologies, Sunplus has again selected PowerVR. This latest expansion of our partnership will help both companies to further drive and exploit the latest graphics trends.”

Under the terms of its licensing arrangements, Imagination receives licence fees and royalty revenues on SoCs incorporating Imagination’s IP.


Imagination Technologies Group plc
Hossein Yassaie, CEO
Richard Smith, CFO
Tel : 01923 260 511

College Hill
Adrian Duffield/Kay Larsen
Tel: 020 7457 2020

About Imagination Technologies
Imagination Technologies Group plc (LSE:IMG) – a global leader in multimedia and communication technologies – creates and licenses market-leading multimedia IP cores for graphics, video, and display processing, multi-threaded embedded processing/DSP cores and multi-standard communications and connectivity processors. These silicon intellectual property (IP) solutions for systems-on-chip (SoC) are complemented by platform level IP and services, a strong array of software tools and drivers and extensive developer and middleware ecosystems. Target markets include mobile phone, handheld multimedia, home consumer entertainment, mobile and low-power computing, and in-car electronics. Its licensees include many of the leading semiconductor and consumer electronics companies. Imagination has corporate headquarters in the United Kingdom, with sales and R&D offices worldwide. See:

About Sunplus
Sunplus Technology Co., Ltd., established in 1990, is a leading provider of multimedia IC solutions to home entertainment platforms for DVD/BD players, Set-Top-Boxes and Digital TVs. Sunplus multimedia ICs and system solutions enable customers to build digital home entertainment products with superior quality and performance. Sunplus is headquartered in Taiwan and has service offices in Hong Kong, Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at

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