VideoLogic Systems – a division of Imagination Technologies – today announces its VideoLogic Digital Radio Tuner DRX-601E which breaks the price barrier that has kept digital radio from achieving mass-market adoption with a RRP of just £299 (inc. VAT) – several hundred pounds less than typical DAB receivers currently available. This step, combined with advanced hardware and software IP developments in digital radio and consumer audio from Imagination Technologies’ technology divisions, is part of an integrated approach to develop the digital radio market and to become a major technology provider to it. The DRX-601E Digital Radio Tuner will be available from a major High Street retail chain from early-November with volume shipments in the stores for Christmas.
DAB (Digital Audio Broadcast) technology provides distortion free, digital-quality radio reception, massively improving on the quality of traditional radio services and offers extensive data transmission capabilities which enable new services to be offered by broadcasters. Radio stations currently broadcasting in digital in the UK include the BBC (Radio 1-5), Capital and Digital One, whose stations include Classic fm, talkSPORT, Bloomberg talkMONEY, Virgin and ITN (www.digitalone.co.uk).
Says Hossein Yassaie, CEO, Imagination Technologies: “”;This offering from VideoLogic is the first strategic step which will, by reducing the cost of a digital radio, drastically impact the development of this market. This step will be complemented by further developments and IP offerings from our technology divisions in the area of digital radio which, through our licensing activities, will enable the migration of the digital radio solutions towards a mass market.””;
Says Quentin Howard, CEO, Digital One: “”;Until now digital radio has only been affordable to high-end consumers, not the mass market. We are delighted that VideoLogic is introducing this revolutionary product, which will bring the pleasure and quality of digital radio to a much wider audience. Just as digital television will replace analogue broadcast, digital radio will replace FM, MW and AM radio broadcasts with high-quality audio fit for the 21st century. That’s why everyone calls it ‘Digital Radio – Tomorrow’s Wireless’.””;